Inside Content - The TV Industry Podcast
Sep 30, 2026 · 31 min · 13 segments
On this episode of Inside Content, Hayley Bull, VP at 3Vision, is joined by Kasia Jablonska, Director of Digital and On Demand for BBC Studios. In this episode, Hayley and Kasia discuss how BBC has…
Kasia JablonskaGuestHayley BurrellHostYeah, let's, um, let, let's talk about telcos because it's, it's an interesting and evolving area.
I mean, it, it's pretty well known across the board that in many territories, pay TV viewing is declining and pay TV services are looking at how they innovate with, with new services, um, to, you know, increase viewing and, and drive ARPU's where, where they're, where they're being driven down.
Obviously in the UK you have Virgin, in, in Germany, the likes of Deutsche Telekom and Vodafone that have introduced fast channels.
Um, h- how do you think that is going to evolve? Do you see it as a case of pay TV will eventually kind of lose their third-party linear channels and just replace it with a fast offering where they're now actually making, generating revenue rather than kind of paying out minimum guarantees and, and, and CPSs? What, what's, what's...
What are your thoughts around how kind of the telco space will evolve with fast?
Telcos will lose their linear offering, but if nothing else, I think there will be a sort of a bigger merger between the, the sort of the linear and fast.
Uh, whilst at the same time, uh, I think that probably the most kind of a premium high pro- quality linear channel will continue performing on the similar monetization models.
While those kind of a second tier, more kind of a digital thematic channels, fast gives them a great opportunity to move into now this fast space, uh, and become kind of get away from this kind of a more niche propositions.
They've kind of, majority of audiences is still very much used to the kind of a lean back viewing, which is provided by fast.
Uh, they continue bringing high-quality audiences, paying, uh, broadband households-
Um, you know, in many cases, they also have already established advertising business, and they, they are actively kind of rebuilding their propositions around aggregation.
And for us also with our previous sort of experience working with telcos, we definitely know how to help them kind of move away from more traditional models to more kind-
And, um, I think, I genuinely think that the distinction between sort of traditional pay television and streaming is becoming less relevant on both ends, and it, it will turn into this kind of a hybrid proposition.
Um, telcos will continue with those multiple different models, as I said, you know, linear and fast probably kind of merging into a joint proposition that will continue with the OTT streaming services, on-demand content, and all of this will continue sitting within a single interface.
Yeah, let's, um, let, let's talk about telcos because it's, it's an interesting and evolving area.
I mean, it, it's pretty well known across the board that in many territories, pay TV viewing is declining and pay TV services are looking at how they innovate with, with new services, um, to, you know, increase viewing and, and drive ARPU's where, where they're, where they're being driven down.
Obviously in the UK you have Virgin, in, in Germany, the likes of Deutsche Telekom and Vodafone that have introduced fast channels.
Um, h- how do you think that is going to evolve? Do you see it as a case of pay TV will eventually kind of lose their third-party linear channels and just replace it with a fast offering where they're now actually making, generating revenue rather than kind of paying out minimum guarantees and, and, and CPSs? What, what's, what's...
What are your thoughts around how kind of the telco space will evolve with fast?
Telcos will lose their linear offering, but if nothing else, I think there will be a sort of a bigger merger between the, the sort of the linear and fast.
Uh, whilst at the same time, uh, I think that probably the most kind of a premium high pro- quality linear channel will continue performing on the similar monetization models.
While those kind of a second tier, more kind of a digital thematic channels, fast gives them a great opportunity to move into now this fast space, uh, and become kind of get away from this kind of a more niche propositions.
They've kind of, majority of audiences is still very much used to the kind of a lean back viewing, which is provided by fast.
Uh, they continue bringing high-quality audiences, paying, uh, broadband households-
Um, you know, in many cases, they also have already established advertising business, and they, they are actively kind of rebuilding their propositions around aggregation.
And for us also with our previous sort of experience working with telcos, we definitely know how to help them kind of move away from more traditional models to more kind-
And, um, I think, I genuinely think that the distinction between sort of traditional pay television and streaming is becoming less relevant on both ends, and it, it will turn into this kind of a hybrid proposition.
Um, telcos will continue with those multiple different models, as I said, you know, linear and fast probably kind of merging into a joint proposition that will continue with the OTT streaming services, on-demand content, and all of this will continue sitting within a single interface.
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