Inside Content - The TV Industry Podcast
Oct 9, 2026 · 42 min · 16 segments
On this episode of Inside Content, Toby Russell, CEO at 3Vision, is joined by Matt Creasey, Senior EVP Worldwide at Banijay Rights. They discuss the integration of Banijay Rights and All3Media…
Matt CreaseyGuestToby RussellHostLet's talk a little bit about scale because obviously there's been and continues to be quite a lot of consolidation and you've been a big part of that and a kind of a drive for scale among distributors.
And I think we probably can all kind of see that, you know, that there's sort of benefits of that, although there are some, you know, some challenges with dealing with these, you know, massive, you know, massive libraries now.
And just to kind of turn that around a different way, what would be your kind of advice to the sort of smaller players? Do you think there's, do you think it's going to be, you know, I think it's going to be kind of increasingly difficult for them to find a, you know, kind of a viable business, or do you think there's, you know, opportunities for, you know, people who have maybe a more targeted proposition or more niche kind of, you know, filling particular niche?
I think the general sort of mantra seems to be scale and that's a requirement in the bigger organizations to keep scaling up and consolidation.
The other end of the boutique, we think there's a lot of success to be had in boutique for sure.
And the reason for that for me is the specialization around the particular area of the business in terms of whether it's factual or whether it's, and it will be generally non-scripted.
The scripted side is harder to be boutique, but it's just because of the deficit financing and the output of finances that's required.
And one show that you deficit finance, if you don't hit the marks you need to get in terms of sales, can be very debilitating to a boutique company.
So I think we're talking more about non-scripted that then can maybe grow with revenues into maybe more of a scripted world.
So there's specialist areas all the time that a boutique distributor can always work with so I think there is a world there that survives there I suppose it's the middle ground that is spoken about that what happens really in the middle ground does that leave you open to further consolidation in terms of libraries or does it you know can you still attract third party content um from other producers in terms of the finances to do that as well so that that seems to be people speak about that as the area that possibly is harder because you're neither one or the other i suppose yeah yeah
Let's talk a little bit about scale because obviously there's been and continues to be quite a lot of consolidation and you've been a big part of that and a kind of a drive for scale among distributors.
And I think we probably can all kind of see that, you know, that there's sort of benefits of that, although there are some, you know, some challenges with dealing with these, you know, massive, you know, massive libraries now.
And just to kind of turn that around a different way, what would be your kind of advice to the sort of smaller players? Do you think there's, do you think it's going to be, you know, I think it's going to be kind of increasingly difficult for them to find a, you know, kind of a viable business, or do you think there's, you know, opportunities for, you know, people who have maybe a more targeted proposition or more niche kind of, you know, filling particular niche?
I think the general sort of mantra seems to be scale and that's a requirement in the bigger organizations to keep scaling up and consolidation.
The other end of the boutique, we think there's a lot of success to be had in boutique for sure.
And the reason for that for me is the specialization around the particular area of the business in terms of whether it's factual or whether it's, and it will be generally non-scripted.
The scripted side is harder to be boutique, but it's just because of the deficit financing and the output of finances that's required.
And one show that you deficit finance, if you don't hit the marks you need to get in terms of sales, can be very debilitating to a boutique company.
So I think we're talking more about non-scripted that then can maybe grow with revenues into maybe more of a scripted world.
So there's specialist areas all the time that a boutique distributor can always work with so I think there is a world there that survives there I suppose it's the middle ground that is spoken about that what happens really in the middle ground does that leave you open to further consolidation in terms of libraries or does it you know can you still attract third party content um from other producers in terms of the finances to do that as well so that that seems to be people speak about that as the area that possibly is harder because you're neither one or the other i suppose yeah yeah
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