6. Octopus
Apr 20, 2026 · 19 min · 18 segments
Samsung finds global recognition through a relentless focus on quality and a little help from Hollywood. But in the mid-2000s, its leaders come under pressure about alleged bribery. In this brand-new…
Apr 20, 2026 · 19 min · 18 segments
Samsung finds global recognition through a relentless focus on quality and a little help from Hollywood. But in the mid-2000s, its leaders come under pressure about alleged bribery. In this brand-new…
Jeeyon Lee, reporter with South Korea's Hankyoreh Newspaper remembers this moment, a scene from The Matrix Reloaded, released in May 2003.
It was the first major product placement for Samsung in a Hollywood blockbuster, so it was a pretty big deal.
This was the moment that placed Samsung on the map as a cool brand, not just a tech maker.
The Samsung name was everywhere.
Samsung is not.
Jeeyon Lee, reporter with South Korea's Hankyoreh Newspaper remembers this moment, a scene from The Matrix Reloaded, released in May 2003.
It was the first major product placement for Samsung in a Hollywood blockbuster, so it was a pretty big deal.
This was the moment that placed Samsung on the map as a cool brand, not just a tech maker.
The Samsung name was everywhere.
Samsung is not.
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