Ingleside Reviews: Innovators Unveiled
Aug 4, 2026 · 1 hr · 12 segments
**What You'll Learn** Why a video becomes memorable in about 1.7 seconds, and what that means for anyone trying to be heard How Aurora turned a struggling boat business around with a seven-word…
Aurora WinterGuest
A.D. EdwardsHost
And I feel into it like what feels like a you should do this and what feels like I could do this.

And so the turning point there was really deciding to lean into the idea that I am a part of this divine, wonderful world, and that God made this little person, Aurora, to do something great, and that how is she going to help others? And so my turning point was really deciding if I am the light of the world in my little world, then what would be the best use of somebody like me who's got decades of experience in communication and loves coaching people and finding the gold in the story? And I realized the best use of somebody like me or the best use of me would be to launch thought leaders and help them write books, create videos, and really claim what's unique and special about them, their business, and what they're up to.

Because most people are really great at what they do, but it's not natural to also be a great communicator and also know how to use stories.

So when I decided to lean into that, I actually, I decided, you know, I'll do a little experiment.

I'll give myself 90 days to see if people are interested in having me help them with their messaging, their marketing, and publishing a book.

Remember, at this time, I was known as the founder of the Grief Coach Academy.

The director of coaching at Tony Robbins had interviewed me about how to help people through grief.

I'm like, would you interview me about marketing, messaging, and publishing? He's like, sure.

I turned it into this little book, Marketing Fast Track, the little book that launched a business.

And in 90 days, that little book, Marketing Fast Track, which was based on a one-hour interview, generated $250,000 of new business in 90 days.

So people were interested in hearing a former grief counselor or grief helper tell them how to start their business.

I'm glad you brought up this because I wanted to talk a little bit about the power behind your message.

Why do you think or why do you believe that so many intelligent people struggle with communication in a way that communication truly lands?

Well, most people don't understand the neuroscience of communication, which we could get into.

And I feel into it like what feels like a you should do this and what feels like I could do this.

And so the turning point there was really deciding to lean into the idea that I am a part of this divine, wonderful world, and that God made this little person, Aurora, to do something great, and that how is she going to help others? And so my turning point was really deciding if I am the light of the world in my little world, then what would be the best use of somebody like me who's got decades of experience in communication and loves coaching people and finding the gold in the story? And I realized the best use of somebody like me or the best use of me would be to launch thought leaders and help them write books, create videos, and really claim what's unique and special about them, their business, and what they're up to.

Because most people are really great at what they do, but it's not natural to also be a great communicator and also know how to use stories.

So when I decided to lean into that, I actually, I decided, you know, I'll do a little experiment.

I'll give myself 90 days to see if people are interested in having me help them with their messaging, their marketing, and publishing a book.

Remember, at this time, I was known as the founder of the Grief Coach Academy.

The director of coaching at Tony Robbins had interviewed me about how to help people through grief.

I'm like, would you interview me about marketing, messaging, and publishing? He's like, sure.

I turned it into this little book, Marketing Fast Track, the little book that launched a business.

And in 90 days, that little book, Marketing Fast Track, which was based on a one-hour interview, generated $250,000 of new business in 90 days.

So people were interested in hearing a former grief counselor or grief helper tell them how to start their business.

I'm glad you brought up this because I wanted to talk a little bit about the power behind your message.

Why do you think or why do you believe that so many intelligent people struggle with communication in a way that communication truly lands?

Well, most people don't understand the neuroscience of communication, which we could get into.
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