Training Insurance Pros in an AI Age with Ruth Phillips

I'm curious, how have you seen it change over the years?

I think when I first started, everything was those traditional in-person classes.

And if you've been in the industry for a while, you probably remember going to those, right? You sit down and the instructor's like, turn off your phones, don't read your newspaper, all of that good stuff.

But now, everything is online and if it's not fully online, it's hybrid.

So I've got people in the classroom and people in zoom and that whole situation has just changed the way I look at training, especially with so many younger people coming in the industry because they have short attention spans, which is, I get it.

I mean, I have a short attention span too.

Um, so we went from like eight hour sessions to three hour sessions and just a whole Zoom fatigue is a real thing, and you have to think about that when you're training.

So I'd love to dive into that a little bit because one of the things that seems to have become, well, it's spread throughout the industry.

It's this whole concept of sort of online learning and development, and that obviously brings in a whole host of challenges.

So why don't we start there? What are the challenges as you see it in terms of doing online delivery and online training versus in-person training?

I am 100% guilty of this myself.

So I know my students are doing it.

I, on my desk, I have three monitors.

It's like a whole Starship enterprise thing going on.

Most people have two.

So they've got the zoom training up in one window, right? And then the other window they're working.

I get it because I'm guilty of that too.

So you really have to figure out how to get their attention.

So they're not doing that because, People talk about multitasking a lot, but you can't really multitask.

Your brain is focused on one thing.

And if you have to switch and go back and forth, you're gonna miss something.

That's the hardest thing is getting them engaged and keeping them paying attention.

So in terms of assessing the effectiveness of an online training program, what have you found to be effective and maybe what hasn't worked when it comes to figuring out what works well?