I Refuse To Be A Fitness Influencer

But I'm not-- I've done well for myself physically.

I'm not-- I don't wanna talk myself down, but I'm not your typical fitness influencer where I've got all these big muscles and a chiseled jaw and everything.

I'm a very average-looking guy, right? It's-- Y-you wouldn't know that I lost a bunch of weight, but you also wouldn't know that I've ever been inside of a gym [chuckles] just by looking at me.

But that is very accessible to a lot of people, and I still believe that that is probably the reason why I've gotten the, the kinds of followers that I have, is that in a sea of unrelatable fitness influencers, I'm just the normal guy talking about normal stuff, and I so much appreciate my position in the ecosystem.

I have been able to pay my rent doing this for three years in an industry, in a medium both that regularly chews and spits people out in a matter of months.

So I, I have...

A-and I love what I do, and I've never had to compromise on my morals, not even once, in, in a space that handsomely rewards people that do.

So, you know, I'm not rich by any standard, but I, I am paying my bills, and I'm not worried about next month.

So why am I frustrated with all of this? Because all of this, uh, so far, like the things that I'm able to do, the, the, the coaching that I get to do as my full-time job, I hope I get to do that for the rest of my life.

I will never have a complaint about that.

What I do have a complaint about is the social media landscape, and I know a lot of you come here listening to Liam's videos, and he's very much, you know, an anti-influencer as well.

He, he has a very good, positive, benevolent message, probably the most notable, uh, example of such a case because there's so much hatred and division and anger and, and bullying and disinformation in the space, and to have somebody like Liam- And to have somebody like Rob who used to make incredible content, we gotta get him to start making content again, guys, by the way.

If you wanna see Rob make videos again, start commenting, start posting, start sending messages to the in moderation email.

He sees them all.

He makes great-- He's, he can make great videos, and he made fantastic videos.

We gotta get him to do that again.

But anyway, I don't feel like what, what I'm doing right now matters all that much anymore.

It's, it has gotten so far into the weeds on disinformation.

Everybody's talking about seed oils and Red 40 and, and all this, uh, don't use sunscreen 'cause it'll give you cancer.

All of this is untrue, by the way.

Um, and I don't have a bombastic claim.

I don't have a, a, a good hook, right? So I'm, I'm losing interest because I don't have a tall tale to tell.

And I, I feel like my time on social media is, is wasted largely.

I came here to educate and inspire and motivate, and I feel as though when I try to do that, it doesn't quite get out into an algorithm on a platform that profits from disinformation and fear and anger.

And I have heard a lot of you message me, and I, I've seen the comments and I, I've seen the messages of people thanking me for being a reasonable voice in this space.