In Her Empire Era | Marketing & Business Podcast
Jun 21, 2026 · 10 min · 9 segments
Instagram just changed something that sounds small but changes everything for anyone creating content on the platform. And once you hear what it actually means, you'll realise this isn't just an…
Loren TomlinsonHostNo entities detected.
So today's episode is an exciting update that has happened on the platform of Instagram.
And I thought, like I said, this episode needs essentially its own space to be talked about.
And that is because there has been a really exciting change to the algorithm, or I guess I should say to your algorithm.
And that is that you can now go inside the Instagram app and actually change what you would like to see in your Instagram feed.
I know it's, I think, really exciting because no longer are we going to be spammed with content that we're not interested in.
And it also means that for creators, for brands, for businesses, we're going to start being able to get in front of the right people instead of our content getting in front of people that could not care less.
So the way that this now works is you can go onto Instagram, jump into the settings and type in your algorithm and actually select through some little bubbles exactly what you want your explore page to share with you, which I personally think that is incredibly exciting.
I think it is about time that we have full autonomy over what we are being served.
And I also think for creators and brands, it means that we're now going to get our content in front of people that actually really want to see it, rather than it just getting in front of people because it's gone viral or because the algorithm has served it up to somebody, even if they might not necessarily want it.
And more importantly still, I think this really places an emphasis on the importance of having really clear strategic content when you're posting online.
So today's episode is an exciting update that has happened on the platform of Instagram.
And I thought, like I said, this episode needs essentially its own space to be talked about.
And that is because there has been a really exciting change to the algorithm, or I guess I should say to your algorithm.
And that is that you can now go inside the Instagram app and actually change what you would like to see in your Instagram feed.
I know it's, I think, really exciting because no longer are we going to be spammed with content that we're not interested in.
And it also means that for creators, for brands, for businesses, we're going to start being able to get in front of the right people instead of our content getting in front of people that could not care less.
So the way that this now works is you can go onto Instagram, jump into the settings and type in your algorithm and actually select through some little bubbles exactly what you want your explore page to share with you, which I personally think that is incredibly exciting.
I think it is about time that we have full autonomy over what we are being served.
And I also think for creators and brands, it means that we're now going to get our content in front of people that actually really want to see it, rather than it just getting in front of people because it's gone viral or because the algorithm has served it up to somebody, even if they might not necessarily want it.
And more importantly still, I think this really places an emphasis on the importance of having really clear strategic content when you're posting online.
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