Sep 25, 2026 · 9 min · 9 segments
**This is an Impact Pricing Blog published on July 13, 2026, turned into an audio podcast so you can listen on the go.** **Read Full Article Here…
Mark StivingHost
Last week we introduced product myopia, the belief that value lives in the product rather than the future it creates.

Pay attention to the language in your meetings for a week, and count how many times people talk about products and features versus customer problems and desired futures.

If you ran the experiment, you probably already know what this post is about, right? Product myopia is not a sales problem.

It lives in every function simultaneously, each one reasoning correctly from the same wrong center.

And because every function has it, nobody owns it, nobody sees it, and nobody fixes it.

Last week we introduced product myopia, the belief that value lives in the product rather than the future it creates.

Pay attention to the language in your meetings for a week, and count how many times people talk about products and features versus customer problems and desired futures.

If you ran the experiment, you probably already know what this post is about, right? Product myopia is not a sales problem.

It lives in every function simultaneously, each one reasoning correctly from the same wrong center.

And because every function has it, nobody owns it, nobody sees it, and nobody fixes it.
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