Jul 21, 2026 · 53 min · 14 segments
Seven years ago, Sahar Saleem was the first-ever guest on Immigrantly, talking about her creative marketing career at PepsiCo. She's back, and everything has changed. In this episode, we talk about…
Sahar SaleemGuest
Sadia KhanHostFlowing ad budget on metrics that look great 'til the CFO sees them? That's bullspend, and marketers are calling it out in [paper rustles] Dashboard Confessions.
[beep] I remember telling my boss, "It'll be good for the brand," when leads were slow.
Yeah, it, it wasn't.
[beep] Cut the bullspend.
Spend $250 on your first campaign and get a $250 credit.
Terms and conditions apply.
So good.
So good.
So good.
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Flowing ad budget on metrics that look great 'til the CFO sees them? That's bullspend, and marketers are calling it out in [paper rustles] Dashboard Confessions.
[beep] I remember telling my boss, "It'll be good for the brand," when leads were slow.
Yeah, it, it wasn't.
[beep] Cut the bullspend.
Spend $250 on your first campaign and get a $250 credit.
Terms and conditions apply.
So good.
So good.
So good.