Sep 1, 2026 · 20 min · 11 segments
In this episode, Atul & Siddarth dive deep into the intriguing world of consumer behavior, focusing on the psychological motivations that drive our purchasing decisions. It's not just about the…
For all the times that I've heard someone say this to me, you know how much I got this for? Well beyond what they bought.
And that's what I find fascinating that not only do you want to get yourself great value, you also want to be able to brag about it.
That is so true.
In fact, yesterday, I was doing a consumer home visit.
And we were discussing, you know, beverage consumption, so on and so forth.
And 30 minutes into that conversation, there was no conversation on health.
There was no conversation on just about taste and experience and what they stock and what they don't stock.
And I asked them, have you ever had a protein drink? Yes, I always drink it.
And I'm like, but why didn't you tell me this earlier? And she said, no, no, protein is very important.
And then she went on like a full thesis about protein.
But I don't think she consumes protein
at
all.
So there is a certain conversation, a bragging right that they wanted to bring in about the fact that there was protein value and so on and so forth.
That they were ahead of the curve in that sense.
Yeah, absolutely.
You know, it's amazing that sometimes I wonder that not only do you want to tell people that you've got something right not only first of all not only do you want to get something yeah you want to be able to show people that you've got something yes even that's not enough the real satisfaction comes from being able to share the price of that thing correct to prove that i'm smart enough intelligent enough to have gotten great value yeah why are we like this
For all the times that I've heard someone say this to me, you know how much I got this for? Well beyond what they bought.
And that's what I find fascinating that not only do you want to get yourself great value, you also want to be able to brag about it.
That is so true.
In fact, yesterday, I was doing a consumer home visit.
And we were discussing, you know, beverage consumption, so on and so forth.
And 30 minutes into that conversation, there was no conversation on health.
There was no conversation on just about taste and experience and what they stock and what they don't stock.
And I asked them, have you ever had a protein drink? Yes, I always drink it.
And I'm like, but why didn't you tell me this earlier? And she said, no, no, protein is very important.
And then she went on like a full thesis about protein.
But I don't think she consumes protein
at
all.
So there is a certain conversation, a bragging right that they wanted to bring in about the fact that there was protein value and so on and so forth.
That they were ahead of the curve in that sense.
Yeah, absolutely.
You know, it's amazing that sometimes I wonder that not only do you want to tell people that you've got something right not only first of all not only do you want to get something yeah you want to be able to show people that you've got something yes even that's not enough the real satisfaction comes from being able to share the price of that thing correct to prove that i'm smart enough intelligent enough to have gotten great value yeah why are we like this
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