Aug 28, 2026 · 7 min · 7 segments
Today we're going to hear about a classic blind pitch that Jason Cercone received, and this is just a classic "how not to pitch a podcast." Jason is looking to have a conversation with someone who…
So I wanted to take some time today to share a story about a recent pitch that I got that was just, I guess ridiculous would be a good way to say it.
And I say that because I feel like I've seen so many pitches come to me this way, and it's getting to a point where I'm just questioning why the folks that are sending these pitches don't think that we understand how to verify information.
The pitch in question was a gentleman that...
First off, one of the biggest peeves that I have when it comes to pitching is when the pitcher does not mention my show or my name whatsoever.
[buzzer] It immediately reeks of a cold, canned pitch that probably went out to a thousand people worded the exact same way.
So the line said, "Hey, loved your show," something to that effect.
But what really just made me shake my head, and now I, I, this is something I've started doing as I see these pitches come across, "I have 53,000 Twitter followers.
I have 110,000 people on LinkedIn following me, and I'd be happy to cross-promote your podcast." Guess what? I could give a damn about what audience you've built.
If you haven't told me what kind of value you're going to bring to my podcast, it doesn't matter how many people you promote it to, because I have an audience that I wanna serve, and I wanna make sure that your expertise aligns with what they show up for.
So whether you send it out to your audience or not is pretty much irrelevant.
But what made me chuckle was when I went to see if he was telling the truth about what he would do, because he said he's been on lots of podcasts and talked about all of these great things, which, another thing, none of the things he wanted to talk about align with what I talk about on my podcast.
But when I went to his two networks that he was bragging about, there was no mention of being on any podcast whatsoever.
So regarding cross-promotion, he apparently has a totally different definition than I do.
Overall, this pitch absolutely missed the mark.
[buzzer]
So I wanted to take some time today to share a story about a recent pitch that I got that was just, I guess ridiculous would be a good way to say it.
And I say that because I feel like I've seen so many pitches come to me this way, and it's getting to a point where I'm just questioning why the folks that are sending these pitches don't think that we understand how to verify information.
The pitch in question was a gentleman that...
First off, one of the biggest peeves that I have when it comes to pitching is when the pitcher does not mention my show or my name whatsoever.
[buzzer] It immediately reeks of a cold, canned pitch that probably went out to a thousand people worded the exact same way.
So the line said, "Hey, loved your show," something to that effect.
But what really just made me shake my head, and now I, I, this is something I've started doing as I see these pitches come across, "I have 53,000 Twitter followers.
I have 110,000 people on LinkedIn following me, and I'd be happy to cross-promote your podcast." Guess what? I could give a damn about what audience you've built.
If you haven't told me what kind of value you're going to bring to my podcast, it doesn't matter how many people you promote it to, because I have an audience that I wanna serve, and I wanna make sure that your expertise aligns with what they show up for.
So whether you send it out to your audience or not is pretty much irrelevant.
But what made me chuckle was when I went to see if he was telling the truth about what he would do, because he said he's been on lots of podcasts and talked about all of these great things, which, another thing, none of the things he wanted to talk about align with what I talk about on my podcast.
But when I went to his two networks that he was bragging about, there was no mention of being on any podcast whatsoever.
So regarding cross-promotion, he apparently has a totally different definition than I do.
Overall, this pitch absolutely missed the mark.
[buzzer]
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