268. How to Sell in Q4: What You Need to Know About Buyer Behaviour

We’re on the cusp of the busiest sales period of the year. So if you’re planning to sell anything between now and the end of the year, there are a few things you need to understand about how people actually make purchase decisions at this time of year. Because Q4 changes the environment your buyer is making that decision in. They’re not only looking at your offer and asking whether they want it. They’re also seeing Black Friday deals, Christmas spending, other business investments, new offers launching and approximately 50,000 emails a day telling them they need to buy this life-changing offer before midnight. This means your marketing has to do a better job of showing them why your offer matters, why it’s worth the investment and why it makes sense to choose it now. That’s exactly what I’m breaking down in today’s episode of the How I Do Content Podcast. Because if you want Q4 to be your most profitable quarter yet, you’re going to need more than simply sending more emails, adding another bonus or slapping 30% off because that’s what everyone else is doing for Black Friday. You need to understand what’s driving buyer behaviour and what that means for your Q4 marketing strategy. So let’s get into it. WANT MORE? - Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ - Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ - Follow me on Instagram at http://www.instagram.com/thesocialbolt - Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE how to sell in Q4, Q4 sales strategy, Q4 buyer behaviour, Q4 marketing strategy, selling online services in Q4, buyer decision making process, Black Friday marketing strategy, how to sell without discounting, building trust before a launch, pre-launch content strategy, proof in marketing, client testimonials that convert, Q4 business strategy, online service business sales, launch strategy for coaches, email marketing Q4, Q4 sales psychology Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link:  https://youtu.be/WY8-lVlLhWE