267. Content Trends: When to Use Them (and When to Ignore Them)

I don’t mind a content trend.  I actually encourage my clients to use trend-based content. Inside Micro Messaging I run a monthly content planning session where I share content that’s working right now, so naturally there’s always a trend or 2 that makes the cut.  Because content trends can be fun and easy to create, algorithm-friendly and your audience understands them. But on the other hand, the problem with content trends is you can become over-reliant on creating them or you lose your unique voice because you’re trying to fit a trend to your brand.  So in today’s episode of the How I Do Content Podcast, I want to talk about how I decide when a trend is worth using, when I leave it the fuck alone, and how you can take inspiration from what is working without creating the exact same post as everyone else.  Let’s begin. SIGN UP FOR GET SCRAPPY, GET WEIRD, GET PAID. Inside this 5-day challenge, I want to help you get better at creating from your own ideas, while still knowing how to use what is happening around you as inspiration. So yes, sometimes that might mean using a trend. Sometimes it might mean taking one little piece of inspiration and turning it into something completely different. And sometimes it might mean ignoring what everyone else is doing and following the weird little idea in your own brain. That is the skill I want you to build, because original marketing means knowing how to take what is around you, put it through your own perspective and turn it into something that actually feels like yours. If that’s exactly what your marketing needs right now, come and join me inside Get Scrappy, Get Weird, Get Paid. https://thesocialbolt.com.au/get-scrappy-get-weird-get-paid/  TOPICS COVERED IN THIS EPISODE content trends, how to use content trends, trend-based content strategy, when to use social media trends, Instagram content trends, content strategy for online business, social media content strategy, content ideas for coaches, creating original content on Instagram, algorithm-friendly content, standing out on social media, content that converts, content marketing for service businesses, losing your voice in content, original content ideas, social media trends for coaches, building a content strategy, when to ignore trends Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link:  https://youtu.be/WY8-lVlLhWE