262. Why Repeating Your Messaging Works: The Psychology Behind It

So let me take you behind the scenes and play out a conversation that happens on repeat with my clients.

They'll say to me, but Taryn, I feel like I'm repeating myself and saying the same thing again and again and again.

And my response? Well, that's kind of the point.

And while I'd love to do a mic drop and make this the quickest episode in how I do content podcast history, obviously I'm going to explain myself and tell you why repetition isn't a bad thing.

In fact, it's actually essential if you want it to have the intended impact.

which is attracting Beyonce-level clients on repeat, right? So if you're feeling like your messaging is getting a little repetitive and you'd rather cast the cruciatus curse than talk about your offer one more time, well, then you need to keep listening.

Now, the first thing I would say to you here is the psychology is stacked in favor of you repeating your messaging.

I mean, obviously, I'm going to bring the receipts.

Firstly, we have the mere exposure effect.

It's backed by over 200 studies and tells us that familiarity creates preference.

Meaning people don't need to consciously remember seeing something for it to work on them.

The more they're exposed to a message, the more they trust it and feel positively towards it, even subconsciously.

And memory literally works through repetition.

Each exposure strengthens neural pathways and and information becomes easier to recall when it actually matters.

You know, like when someone is ready to buy.

You want more receipts? Well, if you ask any marketer, they'll tell you about the rule of seven.

Even though it's from way back in the 1930s, it tells us that people need to encounter your message at least seven times before they buy.

Obviously, modern marketers say it's upwards of 20 now.

Then there's Google's 7-11-4 rule.

Seven hours of interaction across 11 touch points in four separate locations before a buying decision.

Now, if you're still doubting me, even after I've shown you the receipts, let me bring out some more.

Like how Instagram shows a post to roughly 5-7% of your followers.

That's fewer than 1 in 10.

Facebook's organic reach sits around 1.2%.

And Instagram's organic reach keeps dropping.