258: Mid-Year Observations from 2026 So Far: AI, Content & What's Actually Working

Starting with observation number one.

AI is making everyone lazy and trust themselves less.

Yep, I'm starting off by saying the thing that people don't want to hear, but it needs to be said.

Now, there's no doubt that AI is the hottest bombshell in the online villa.

It is top of mind for pretty much every single business owner.

But to quote Kim Kardashian, it seems like no one wants to work these days.

And look, I'm all for anything that makes running a business easier, but not at the expense of using your fucking brain.

Does AI really need to be doing every single thing in your business? I feel like it has removed the part of the process where you problem solve and learn how to do something.

The part that builds resilience and brilliance.

So it has lowered the threshold for things feeling hard and taking time.

And everyone wants everything done now with zero friction.

Not to mention, people are treating AI like it's the source of absolute truth, which is very concerning given that it's often wrong.

Which is why the thing that actually scares me the most is that people will trust a fucking robot more than they trust themselves.

AI does not know you better than you know yourself.

And don't even get me started on using AI to create content.

When someone says, I built a skill in Claude to write my captions, create my carousels, design my event flyer, all while I was drinking cocktails by the pool.

Yeah, I can tell.

And so can your dream clients.

And before you say, well, I trained Claude on my brand voice so it sounds like me.

Let's be honest, it's hard to train Claude to sound like you when you haven't written an original piece of content in six months.

You don't even sound like you.

Now, before you get yourself in a tizzy, I'm not saying don't use AI.

I'm saying know the difference between using it as a tool and using it as a replacement for your own brain.

Don't get so caught up in artificial intelligence that you forget about your own actual intelligence.