Jun 22, 2026 · 12 min · 9 segments
It’s time – to yap about yapping. Now I’ve intentionally waited to record this episode. Because every time something goes properly feral on the internet (as the Jessi Jean $1.2 million Yap Challenge…
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Tahryn BoltHost
And I also like to let the think pieces settle before I add my perspective to the mix.
In today's episode of the How I Do content podcast, I'm going to tell you more about the latest online obsession coined yapping and whether you should become a certified yapper yourself.
What's new? So I want to share my thoughts and how it applies to your business and specifically your messaging.
Starting with, well, what even is yapping? To give you the muggle version, yapping is talking to the camera.
So why is the internet going feral over yapping? Well, you can thank Jessie Jean for that.
She started yapping on her Instagram profile back in November last year, and as a result, grew her account to over 400,000 followers in about five months.
Recently, she launched the Yap on Camera Challenge, a six-week challenge teaching people to talk on camera.
And 4,500 people bought it, meaning she made roughly $1.2 million in about two weeks.
So why was the online space so divided about this launch? Well, there was camp one.
They said something along the lines of how inspiring, showing us what's possible.
And if you don't celebrate her, you're a terrible human who's probably just jealous.
Slightly more sceptical, saying something along the lines of, I've been yapping for years, can we please stop trying to make yapping happen? Whilst also raising some valid copycat allegations and the fact that Jessie isn't exactly the brand new business owner that some of the launch messaging has been focused around.
I'll always argue the nuance, which, after observing this launch, is greatly missing from the conversation.
And I also like to let the think pieces settle before I add my perspective to the mix.
In today's episode of the How I Do content podcast, I'm going to tell you more about the latest online obsession coined yapping and whether you should become a certified yapper yourself.
What's new? So I want to share my thoughts and how it applies to your business and specifically your messaging.
Starting with, well, what even is yapping? To give you the muggle version, yapping is talking to the camera.
So why is the internet going feral over yapping? Well, you can thank Jessie Jean for that.
She started yapping on her Instagram profile back in November last year, and as a result, grew her account to over 400,000 followers in about five months.
Recently, she launched the Yap on Camera Challenge, a six-week challenge teaching people to talk on camera.
And 4,500 people bought it, meaning she made roughly $1.2 million in about two weeks.
So why was the online space so divided about this launch? Well, there was camp one.
They said something along the lines of how inspiring, showing us what's possible.
And if you don't celebrate her, you're a terrible human who's probably just jealous.
Slightly more sceptical, saying something along the lines of, I've been yapping for years, can we please stop trying to make yapping happen? Whilst also raising some valid copycat allegations and the fact that Jessie isn't exactly the brand new business owner that some of the launch messaging has been focused around.
I'll always argue the nuance, which, after observing this launch, is greatly missing from the conversation.
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