Jun 9, 2026 · 23 min · 10 segments
A brand new peer reviewed study of over 8,800 pet owners just dropped, and one number stopped us in our tracks. Only 14% of pet parents are relying on their vet for nutrition advice. So where is…
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You know, you probably spend more time researching your dog's kibble than you do, like, your own breakfast.
Oh, absolutely.
I mean, if you share your home with a pet, you know exactly what we're talking about here.
Right.
You have definitely stood in that pet food aisle just totally paralyzed by the wall of brightly colored bags.
Or, you know, you've been up at 2:00 in the morning frantically Googling, "Uh, why is my dog's skin so red?"
Exactly.
You just wanna do the right thing for your floof.
But here is the wild part.
Yeah.
When you finally get stumped, and you actually take your pet to your trusted, incredibly educated veterinarian for food advice-
Which is what you're supposed to do, right
...
Right, but there's an overwhelming chance you're gonna walk out of that clinic and, uh, just ignore exactly what they just told you.
It sounds incredibly counterintuitive.
It really does.
You would think the primary healthcare provider for an animal would be the absolute final word on, you know, what goes into their body.
You would think.
[laughs]
But so according to this brand-new peer-reviewed study, it was just published on May 15, 2026.
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You know, you probably spend more time researching your dog's kibble than you do, like, your own breakfast.
Oh, absolutely.
I mean, if you share your home with a pet, you know exactly what we're talking about here.
Right.
You have definitely stood in that pet food aisle just totally paralyzed by the wall of brightly colored bags.
Or, you know, you've been up at 2:00 in the morning frantically Googling, "Uh, why is my dog's skin so red?"
Exactly.
You just wanna do the right thing for your floof.
But here is the wild part.
Yeah.
When you finally get stumped, and you actually take your pet to your trusted, incredibly educated veterinarian for food advice-
Which is what you're supposed to do, right
...
Right, but there's an overwhelming chance you're gonna walk out of that clinic and, uh, just ignore exactly what they just told you.
It sounds incredibly counterintuitive.
It really does.
You would think the primary healthcare provider for an animal would be the absolute final word on, you know, what goes into their body.
You would think.
[laughs]
But so according to this brand-new peer-reviewed study, it was just published on May 15, 2026.