#50- Dusty Whitford — Cutting Horse Trainer, Horse Pro TV Founder & Creator of Tin Top

Dusty Whitford has built a cutting horse training program, a streaming platform, and now an independent television series — all without a dollar of corporate or Hollywood money. In this episode of Horses, Hope & Hustle, Dusty shares how he went from the Army National Guard to apprenticing under hall-of-fame cutting horse trainers, then built Horse Pro TV into a streaming app rivaling Netflix in scale, funded almost entirely by everyday horse people. We dig into the real story behind Tin Top, his new PG-13 Western drama series shot entirely with real horse people (no actors), why he turned down big-money investors in favor of $1,000 checks from ranchers, and the marketing philosophy that's grown Tin Top's following by tens of thousands in a single month with zero ad budget. Dusty also opens up about bullying in the horse industry, why chasing broad appeal kills your business, and the mindset shift that let him stop caring what people think — including his now-famous line: *"By trying to please everyone, you attract no one."* In this episode: - Building Horse Pro TV from a website to a full streaming app - Why Dusty avoided big trainers and elite sponsors on purpose - The real story and cast behind Tin Top - Marketing with zero budget: turning followers into "an army of myself" - Why fear — not money — is what actually kills most dreams 🎥 Follow Dusty: Horse Pro TV & Tin Top on Facebook and in every major app store **Get in on the giveaway at** horseshopeandhustle.com **Brought to you by Colorado Horse Sale** — quality ranch, trail, and performance horses. Next sales: Aug 22 (Eaton) & Oct 10 (Montrose) Visit- www.coloradohorsesale.com Support the show Whether you found us by accident or on purpose (bonus points if you did), we're glad you're here. This is the official home of **Horses Hope & Hustle** — a podcast about horse life, entrepreneurship, faith, and the grit it takes to chase what matters. I'm your host, **Crystal Show**. Here, we dive into the real and the raw: stories from the saddle, lessons from the tough days, and honest conversations about **horsemanship, personal growth, and building a life you're proud of**. This space was created with honesty, purpose, and heart — for **lifelong horse people, equestrian entrepreneurs, and anyone chasing meaning** in the middle of life's chaos. New episodes feature **horse trainers, equine professionals, and everyday hustlers** sharing real stories about **faith, resilience, and reinvention**. So whether you're listening from the saddle, the pickup, or with coffee at the kitchen table — welcome. Subscribe, follow along, and make yourself at home. This is **Horses Hope & Hustle** — welcome to the ride. **Topics include**: horse life, equine education, entrepreneurship, faith, grit, personal growth. Follow our website for merch, blog content, and more: horseshopeandhustle.com