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Hop In, We're Drinking!

Hop In, We're Drinking!

Episode 71: Talking Beer Trends and Insights with Shan Ferments

Jul 15, 2026 · 47 min · 16 segments

In this episode, Shan Ferments shares her journey into the beer industry, insights on craft beer trends, hop research, and her experiences at major beer festivals. Discover how community involvement…

In this episode, Shan Ferments shares her journey into the beer industry, insights on craft beer trends, hop research, and her experiences at major beer festivals. Discover how community involvement and adaptability are shaping the future of craft brewing.

In this episode, Shan Ferments shares her journey into the beer industry, insights on craft beer trends, hop research, and her experiences at major beer festivals. Discover how community involvement…

Speakers: Shan FermentzGuestJoeHostNickHost

Top entities: Charles Bamforth×7 Michael Lewis×5 Seattle×10 Instagram×8 Purdue University×2

Theme Stinger & Cold-Open0:01 – 0:28

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We'll

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0:01

see

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0:01

you next time.

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0:23

We're drinking.

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0:25

It's the beer talk that you need.

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Charles BamforthPersonScientist
99%7 mentions
Michael LewisPersonAmerican author
97%5 mentions
SeattleCityCity in Washington State
95%10 mentions
InstagramSoftware ApplicationSocial networking service
94%8 mentions
Purdue UniversityCollege or UniversityLand-grant university in West Lafayette, Indiana
92%2 mentions
DiageoCompanyBeverage company
90%4 mentions
BrewhousePlace
88%1 mention
India pale aleEntityBeer style
86%5 mentions
Paso RoblesCityCity in California
84%1 mention
University of California, DavisCollege or UniversityLand-grant university in Davis, California
82%4 mentions
Drunk HistoryTV SeriesAmerican comedy series
81%2 mentions
TerroirEntity
79%1 mention
Cabernet SauvignonEntityWine grape
77%2 mentions
ManitobaAdministrative AreaCanadian Province
75%2 mentions
CanadaCountryCountry in North America
73%10 mentions
YouTubeWebsiteVideo sharing company
71%3 mentions
New Glarus Brewing CompanyCompanyBrewery
68%2 mentions
Sierra Nevada Brewing CompanyCompanyBrewing company
68%2 mentions
MauiPlaceIsland in Maui County, Hawaii
68%1 mention
Comedy CentralTheater GroupCable channel
64%2 mentions
Cold openEntity
62%1 mention
NashvilleCityCity in Tennessee
60%1 mention
United StatesCountryCountry in North America
58%3 mentions
FacebookSoftware ApplicationSocial networking service
56%2 mentions
Anheuser-BuschCompanyBrewing company
55%2 mentions
PortlandCityCity in Oregon
53%1 mention
Diet CokeProduct ModelCarbonated soft drinks
51%1 mention
SmirnoffBrand
49%2 mentions
San DiegoCityCity in California
47%1 mention
New ZealandCountryCountry in Oceania
45%2 mentions
OregonAdministrative AreaUS state
44%1 mention
FIFA World CupSports OrganizationFootball competition
42%1 mention
Crown RoyalEntityDrink
40%1 mention
Generation ZEntity
38%1 mention
Duvel Moortgat BreweryEntityBrewery in Puurs, Belgium
36%1 mention
PilsnerEntityType of beer
34%1 mention
WashingtonAdministrative AreaUS state
32%1 mention
VancouverCityCity in British Columbia, Canada
31%1 mention
Dogfish Head BreweryRestaurantDrink company
29%1 mention
Recreational vehicleEntityAutomotive class
27%1 mention
EscondidoCityCity in California
25%2 mentions
IslandEntityType of geographical feature
23%1 mention
Pacific NorthwestTourist AttractionRegion in British Columbia, Canada
21%1 mention
Matt StormPersonSinger
19%1 mention
United States Department of AgricultureGovernment OrganizationGovernment department
18%1 mention
Russian RiverRiverRiver in California
16%1 mention
ChicagoCityCity in Illinois
14%1 mention
Olive GardenRestaurantRestaurant chain
12%1 mention
SubstackSoftware ApplicationWebsite
10%1 mention
TikTokSoftware ApplicationWebsite
8%1 mention

Society
Beer StylesFood > Beverages > Alcoholic Beverages > Beer
Alcoholic BeveragesFood > Beverages
BeveragesFood
IndustryBusiness
Market TrendsBusiness > Industry > Craft Beer Industry
Craft Beer CommunitySociety > Community > Local Culture
BeerFood > Beverages > Alcoholic Beverages
Craft BeerFood > Beverages > Alcoholic Beverages > Beer
CommunitySociety
Local CultureSociety > Community
Education
Business
Food
Craft Beer IndustryBusiness > Industry
Brewing ProgramsEducation > Higher Education
UC DavisEducation > Higher Education > Brewing Programs
Master Brewers ProgramEducation > Higher Education > Brewing Programs > UC Davis
Consumer BehaviorBusiness > Industry > Craft Beer Industry > Market Trends
CollaborationSociety > Community > Local Culture > Craft Beer Community
Higher EducationEducation