Sep 29, 2026 · 4 min · 7 segments
Steve Kerr cut the Warriors' values from ten to four, then wrote them on a whiteboard the day his team made NBA history. That's culture you can hire against. A ping pong table isn't. In this episode…
Before you can decide what competencies you need, you have to know what your company actually values, not what's on the wall.
When Steve Kerr took over the Golden State Warriors, he didn't start with plays.
He worked with NFL coach Pete Carroll, whose warning was simple: values only matter if they show up every day.
So Kerr cut his list from ten values down to four: joy, mindfulness, compassion, competition.
So what did he do that day? He wrote those four values on the whiteboard at shootaround and told the players he was proud because they were hitting all four.
A brilliant scorer who sulks when he doesn't get the ball, great talent, wrong team.
Before you can decide what competencies you need, you have to know what your company actually values, not what's on the wall.
When Steve Kerr took over the Golden State Warriors, he didn't start with plays.
He worked with NFL coach Pete Carroll, whose warning was simple: values only matter if they show up every day.
So Kerr cut his list from ten values down to four: joy, mindfulness, compassion, competition.
So what did he do that day? He wrote those four values on the whiteboard at shootaround and told the players he was proud because they were hitting all four.
A brilliant scorer who sulks when he doesn't get the ball, great talent, wrong team.
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