Pulse Check: Understanding The Modern Student Journey — Pt. 4

In this final episode of our pulse check series, Understanding the Modern Student Journey, Faton Sopa talks with Mark Hatton, Director of Admissions and Marketing at Webster Geneva Campus, to discuss the evolving landscape of international student recruitment and how digital platforms and AI are shifting how students research colleges. Mark emphasizes that despite the rise of online tools, personal relationships with global referral partners and face-to-face connections remain critical in building trust with families. The conversation highlights the value of campus visits and why institutions must remain adaptable to navigate changing global climates. \- - - - **Connect With Our Host:** Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea **About The Enrollify Podcast Network:** The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.