The federal government has officially rewritten the history books by shifting medicinal cannabis to Schedule III—and Glass House Brands is making a massive, unprecedented chess move to capitalize on it.
**About This Episode**
In this episode of *High Spirits*, hosts **Ben Larson** & **AnnaRae Grabstein** sit down with **Graham Farrar**, Co-Founder, President, and Chief Cannabis Officer of Glass House Brands. Graham breaks down Glass House’s recent structural deconsolidation to position itself as a 100% medicinal company ready for a historic NYSE up-listing. The trio dives deep into why the DEA's recent actions aren't standard bureaucracy, how the Dormant Commerce Clause will eventually force a 50-state open market, and why the West Coast is uniquely positioned to dominate the global cannabis stage.
**What You’ll Learn**
- **The Deconsolidation Strategy**: Why Glass House split its retail operations from cultivation to align with federal Schedule III protections and target a major US stock exchange listing.
- **Reading the DEA’s Playbook**: Inside the unexpected speed, proactive drug code updates, and "pendency rules" that show the current administration’s true intention to move fast.
- **The Dormant Commerce Clause & Interstate Trade**: Why state-level protectionism will inevitably fall, and how shipping bulk, non-final form cannabis circumvents current regulatory gridlocks.
- **The European Premium**: Graham's key takeaways from Berlin on why international markets are willing to pay a premium for California culture and sun-grown genetics.
**Meet the Guest**
**Graham Farrar** is the President, Co-Founder, and Chief Cannabis Officer of **Glass House Brands** (NEO: GLAS.A.U) (OTCQX: GLASF), one of the largest vertically integrated cannabis companies in the United States. A serial entrepreneur and tech alumnus (including being part of the founding teams at Software.com and Sonos), Graham has spent the last decade building Glasshouse into a powerhouse that operates the largest legal greenhouse facility in the world in Carpinteria, California. Beyond cannabis, he is a dedicated music enthusiast who served on the board of the Santa Barbara Bowl for 18 years.
**Why Tune In?**
If you are an operator, investor, or executive waiting for "the other shoe to drop" on scheduling, this episode is a blueprint for proactive leadership. Learn how the biggest players are shifting from a defensive posture to an offensive, global scale strategy before the ink on federal reform is even dry.
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Your hosts are Ben Larson and AnnaRae Grabstein.
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