Jun 21, 2026 · 10 min · 9 segments
NEXXT is not a booth stop at InfoComm 2026. It is a partner helping the AV community create space for practical AI-era transformation. In the HETMA booth conversation, Byron Tarry, Founder & Chief…
Byron TarryGuestJoeHostYeah, it seemed like there was a great balance, like you said, between kind of the, I don't want to say theoretical, but like you said, sort of the wide angle or the higher level all the way down to let's actually make something happen while we're here.
That seemed to really engage people in a way that, you know, sort of what people would think of as a pre-conference wouldn't do in that sort of fashion.
And that said, we get an awful lot of that stuff, but without any tangible action to go and pursue.
And that actually tends to send people into a state of, fear and inactivity sometimes, because if I don't know how to start the journey towards that, then I'll just wait for someone else to figure it out.
And I think that's a really important proposition in a sort of a broader management strategy as well of people are the engine to this change.
And so the other thing that we try and inspire is saying this is not a corner office boardroom strategy moment.
This is, in fact, in many instances where your front lines are the most digitally native, the most willing to change the most, willing to understand some of the frontline problems and so on.
And so by bringing them into these discussions, you change organizational culture, you change just the very mindsets of thinking and so on.
So there's some method to the madness behind look at high level and the tactical because the tactical is really what will get us there.
In the long run, yeah.
Yeah, it seemed like there was a great balance, like you said, between kind of the, I don't want to say theoretical, but like you said, sort of the wide angle or the higher level all the way down to let's actually make something happen while we're here.
That seemed to really engage people in a way that, you know, sort of what people would think of as a pre-conference wouldn't do in that sort of fashion.
And that said, we get an awful lot of that stuff, but without any tangible action to go and pursue.
And that actually tends to send people into a state of, fear and inactivity sometimes, because if I don't know how to start the journey towards that, then I'll just wait for someone else to figure it out.
And I think that's a really important proposition in a sort of a broader management strategy as well of people are the engine to this change.
And so the other thing that we try and inspire is saying this is not a corner office boardroom strategy moment.
This is, in fact, in many instances where your front lines are the most digitally native, the most willing to change the most, willing to understand some of the frontline problems and so on.
And so by bringing them into these discussions, you change organizational culture, you change just the very mindsets of thinking and so on.
So there's some method to the madness behind look at high level and the tactical because the tactical is really what will get us there.
In the long run, yeah.
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