Audio-Technica + HETMA = InfoComm 2026

Well, of course, Audio Technica released a brand new microphone, brand new wireless mic, digital wireless mic.

What's interesting about this mic is it's really designed for a lot of different applications.

So if you're You know, running tech for an auditorium.

You're doing performance space.

This thing is really designed for that.

But it has a lot of features that can work well just for your classroom support kind of things.

And the workflow is designed around digital and around Dante.

So, you know, that's kind of our, you know, capstone of what we're doing here.

But what's interesting, and this I think feeds a lot of what you guys are and why we've joined a sponsorship with HEPMA this year, is because what we're seeing a lot more, and I really don't need to tell you guys this, is that we have places like, specifically education, that are getting a lot more knowledgeable people on staff.

I mean, if you go back 10 years, That was the exception, not the rule.

But now these universities and everybody are getting smarter and saying, we need smarter people online so we can get these things running.

And so I'm getting a lot of this, I guess you would say, push for knowledge from outwards, from the end users, from the education spaces.

And we're working hard to push knowledge outward and meet in the middle for a solution.

you know and that really i've done a number of interviews and i would say yes our new product is a focus but the underlying message is we're talking about a solution

yeah

you know what's the problem and we have these very specific paths that say oh this is your problem you know you're you have budget concerns because of this this is the solution yeah You know, you're doing voice only, this is your solution.

You're doing performance, this is the way we can take you.

And we can solve your problem in a lot of different ways.

And of course, myself, again, I'm director of commercial applications, which means underneath of me is the entire applications engineering team.

And we're not one of those groups that is, like, locked up in a back room or reserved just for this.

We're there for you guys.

We're there for you guys to help solve problems, to help you understand how things work.

And you know what? At the end of the day, you might come to me and say, you know what? I don't have a solution that's going to work for you, but, you know, this is what you need to look for.

To be partners, I think, is more important these days than just somebody selling something in a box.

I appreciate that so much.