Aug 5, 2026 · 12 min · 8 segments
Everyone wants to hit the $500K mark. The $1M mark. The next big revenue milestone. But what if the number you’re celebrating isn’t actually telling you what you think it is? Revenue shows that…
Cindy KumarHost
Now, we as a society are so focused on the revenue number, thinking that if someone's making a million dollars, they're killing it versus someone making like $500,000.
It doesn't show us how much profit you're making, how much money you have in the bank.
and shows you're good at marketing and sales, but it doesn't give the full picture of what's actually going on.
And I know the online space, we see the Stripe screenshots, the Square screenshots, we see people sharing client stories, oh, my client went from this revenue mark to that revenue mark, but no one's really talking about, okay, they hit that much in revenue, but did their profit change? did it increase the amount of money in their bank account? And the reality is people won't talk about these things because a lot of people have nothing in profit and they have nothing in their bank account and a lot of people are in debt and they're struggling.
On the outside, everything looks great, but behind the scenes, a lot of people are just struggling.
Working with a lot of women in like the wedding industry right now and they're having a hard time paying themselves what they want to or being profitable and hitting a certain milestone in their business.
Now, we as a society are so focused on the revenue number, thinking that if someone's making a million dollars, they're killing it versus someone making like $500,000.
It doesn't show us how much profit you're making, how much money you have in the bank.
and shows you're good at marketing and sales, but it doesn't give the full picture of what's actually going on.
And I know the online space, we see the Stripe screenshots, the Square screenshots, we see people sharing client stories, oh, my client went from this revenue mark to that revenue mark, but no one's really talking about, okay, they hit that much in revenue, but did their profit change? did it increase the amount of money in their bank account? And the reality is people won't talk about these things because a lot of people have nothing in profit and they have nothing in their bank account and a lot of people are in debt and they're struggling.
On the outside, everything looks great, but behind the scenes, a lot of people are just struggling.
Working with a lot of women in like the wedding industry right now and they're having a hard time paying themselves what they want to or being profitable and hitting a certain milestone in their business.
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