UNfiltered 5 Min: How to deal with business failures...OR the very real fear of failure.

Now, what stage are you at with that failure? Are you in stage one? Oh, this is so horrible.

I'm never going to come out of this.

This is just the worst ever.

Or are you in phase two where you look back and you say, OK, I'm learning from this.

I'm going forward.

Which one are you at? And I'm not judging or trying to push you either way.

Just assess.

So if you're still in phase one, the struggle period, or let's say maybe you have something else coming up and you're afraid of failing, so you're not taking action on it, you're procrastinating, you're delaying, this is also an episode to help you.

There's this really interesting book, and I can't remember for the life of me about where it is or what it's called, but there was a part in there where they talk about how there is a half-life for every emotion.

Different emotions, as we understand them, are different frequencies, and they affect us different ways.

And they each take a different amount of time to fully process.

Some of them are really hard.

For example, grief.

Some of them can be shorter, like frustration.

But even for something like frustration, you're looking at a few hours.

If it's something that really touches your identity, it could be a little bit longer.

The reason I'm mentioning it is, is because failure is just the part of being an entrepreneur.

You can't grow, you can't scale, you can't learn if you're not failing.

And I would say you're probably failing every week or every month in some small to big way.

Of course, the big ones hurt more.

But failure is almost like this emotion because it has these emotions.

It has anger.

It has guilt.

It has doubt.

It has shame.