Sep 1, 2026 · 43 min · 11 segments
Keti Litras is the Head of Creative at GlobeWest, overseeing her talented Design team. Throughout her time at the business, her role has always had many facets, including trend forecasting, product…
Keti LytrasGuestSarah ReidHostHow far in advance are you working from what are you sort of thinking about at the moment? When would that ultimately get released? Are you working a year in advance, two years?
Sometimes it takes, you know, longer to make something, you know, obviously to develop it.
And if we're trying something new, you know, there's a lot of experimentation at the beginning and then sometimes it doesn't work and you've got to, you know, try something else.
Could you, this probably sounds like a really silly question, but I often hear people talking about that, like in terms of paint colours or, you know, there's a, whether it's controversial or not, the Pantone colour of the year and that kind of thing.
Is that just, is that something a little bit innate, the way that you, I know we'll touch on travel shortly, but is that something that you've just come to have an eye for what's upcoming? I mean, that must be quite a big Look,
I think the longer you're around, the longer you see certain cycles and you get a bit of a sense or an intuition around what's going to come back again or what's feeling good or new again.
I think of it more as like lifestyle, how we're changing our lifestyles and how we're living.
How far in advance are you working from what are you sort of thinking about at the moment? When would that ultimately get released? Are you working a year in advance, two years?
Sometimes it takes, you know, longer to make something, you know, obviously to develop it.
And if we're trying something new, you know, there's a lot of experimentation at the beginning and then sometimes it doesn't work and you've got to, you know, try something else.
Could you, this probably sounds like a really silly question, but I often hear people talking about that, like in terms of paint colours or, you know, there's a, whether it's controversial or not, the Pantone colour of the year and that kind of thing.
Is that just, is that something a little bit innate, the way that you, I know we'll touch on travel shortly, but is that something that you've just come to have an eye for what's upcoming? I mean, that must be quite a big Look,
I think the longer you're around, the longer you see certain cycles and you get a bit of a sense or an intuition around what's going to come back again or what's feeling good or new again.
I think of it more as like lifestyle, how we're changing our lifestyles and how we're living.
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.
