Pierre Piche on Brotherhood, Connection, and Why Men Need Men

But yeah, like...

Iron sharpens iron.

I'm a true believer that iron sharpens iron.

And that process many times, you think about the idea of iron sharpening iron, two pieces of metal coming together and both coming away changed and better.

And I feel like Guy talks, from everything that I've seen and heard and where you guys are going, it really feels like you guys are taking that concept and putting it on steroids.

But when iron sharpens iron, That's a huge process.

It's loud.

It's violent.

It gets hot, so hot.

In fact, the metal sometimes turns red.

It's a big deal.

But by the end of it, both those pieces of metal come out a better thing.

Is an iron sharpens iron concept something that you've ever thought of when it comes to guy talks as this thing has evolving?

You know, I'll use something along the same lines as an analogy that I've processed myself personally.

And also it comes through even in the logo and all that kind of thing.

Mike, it's, you know, when you want to purify silver, right? What the silversmith does is he takes a Q-Supple, he has the liquid silver in it, and he puts it over, like you can see the Guy Talk logo, the flame, like this scorching hot flame.

And he looks into the liquid, into the liquid silver, and And he knows when to pull it off when the silver is pure of all the impurities when he can see his reflection in the silver.

So sometimes what that kind of connects to is as guys are coming together, because what we're doing is we're calling guys to rise into a brotherhood.

rise into a brotherhood and when you're in the brotherhood think about that being like you're you're putting yourself into the fire like you're the you're the silver right and you want to get your impurities out you want to grow you want to you become better version of yourself for your for your family for your work for your community for your friends um and that's what the brotherhood does.

It just allows that to happen over time.

And then eventually you become a better, uh, man, you're stepping forward.

And again, those impurities are coming out.

We're never going to be perfect, but eventually you see your own reflection of who you need to be in the future over time.

And we're trying to create the space for guys to connect, grow and thrive in that fashion.

So that's the analogy I've sort of used around, um, you know, associating a little bit to like, what does the brotherhood kind of do?