S4 Ep17: Commercialization of IDN IP (ft. Barry Katzen, Baptist Health South Florida)
Jul 10, 2026 · 21 min · 7 segments
- Speakers
Barry KatzenGuestJordan CooperHost
Jul 10, 2026 · 21 min · 7 segments
Barry KatzenGuestJordan CooperHost
I founded and developed the Heart and Vascular Institute within our health system, which grew into a system-wide organization, and basically lived my life in a world of innovation for most of my career.
Um, kinda winding down the back end, it seemed to me that our health system had grown to the point where there was a huge amount of intellectual property residing within our organization which represent an as- represented an asset, and a potential opportunity for commercialization if we could put things together.
And so I, uh, worked with the board about a decade ago to, uh, change our vision statement and introduce, uh, the commitment to innovation into our vision statement, and began to create an innovation program.
Um, I'll sort of skip through the details about version 1.0 to 1 point... 2.0 and 3.0, but it's been an evolutionary process in general.
I do wanna say that I, I worked together with a collaborative partner who's, uh, comes from the business world in innovation, Mark Kotikia, and he's my corporate dyad, uh, uh, corporate vice president, uh, who works-
Um, and so we began to look around, well, what assets do we have? Um, we have the intellectual property of the physicians and the increasing quality of, of, uh, physicians' knowledge and know-how.
We have data which seems to be of increasing value, particularly in the world of, uh, of, uh, uh, development of artificial intelligence where data is so important.
Um, and, uh, and then we, we have a, a huge amount of assets in the people that represent the, those within Baptist Health.
I founded and developed the Heart and Vascular Institute within our health system, which grew into a system-wide organization, and basically lived my life in a world of innovation for most of my career.
Um, kinda winding down the back end, it seemed to me that our health system had grown to the point where there was a huge amount of intellectual property residing within our organization which represent an as- represented an asset, and a potential opportunity for commercialization if we could put things together.
And so I, uh, worked with the board about a decade ago to, uh, change our vision statement and introduce, uh, the commitment to innovation into our vision statement, and began to create an innovation program.
Um, I'll sort of skip through the details about version 1.0 to 1 point... 2.0 and 3.0, but it's been an evolutionary process in general.
I do wanna say that I, I worked together with a collaborative partner who's, uh, comes from the business world in innovation, Mark Kotikia, and he's my corporate dyad, uh, uh, corporate vice president, uh, who works-
Um, and so we began to look around, well, what assets do we have? Um, we have the intellectual property of the physicians and the increasing quality of, of, uh, physicians' knowledge and know-how.
We have data which seems to be of increasing value, particularly in the world of, uh, of, uh, uh, development of artificial intelligence where data is so important.
Um, and, uh, and then we, we have a, a huge amount of assets in the people that represent the, those within Baptist Health.
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