Healthcare Tomorrow: Pitching The Future
Oct 22, 2026 · 17 min · 9 segments
Medication non-adherence is one of the biggest issues in healthcare today - and one of the most overlooked. It contributes to an estimated 200,000 premature deaths every year. And it costs the EU up…
costly problem, both in terms of clinical outcomes and in terms of payer and health care burden and so forth.
And I think when you get into those type of numbers, I tend not to get too precise in it.
And what we see is that the stat of one in two patients built to stay on their medication is a UN number, but that's borne out across the world.
And what was striking to me as I started looking at the problem more closely was those adherence challenges exist across indication.
You might think, well, you know, for more serious drugs and treatments, that surely the adherence is much higher because of the consequence and so forth.
And the sorry truth is it's not, right? And that's due to a multitude of reasons.
It's patients having a patchy experience with the medication whereby they just can't remember, they've got shift work and all of the things that come at you in life.
Obviously, from a patient perspective, their first concern is on themselves, you know, can I get better? And these drugs today are hugely transformative, but they're transformative if you take them, right? So there's the patient's trying to get well element of it.
And then, of course, if you zoom out to the wider clinical challenge, you've got all sorts of challenges around from a payer perspective.
So payers have agreed, we've got you on this treatment, we're going to pay for the scripts.
It's actually in their interest that you take the full course of treatments to get the positive outcome.
And then, of course, from a clinician perspective, and we hear this time and time again from clinicians, where if a patient is not responding to treatment, invariably they're left with a few options.
costly problem, both in terms of clinical outcomes and in terms of payer and health care burden and so forth.
And I think when you get into those type of numbers, I tend not to get too precise in it.
And what we see is that the stat of one in two patients built to stay on their medication is a UN number, but that's borne out across the world.
And what was striking to me as I started looking at the problem more closely was those adherence challenges exist across indication.
You might think, well, you know, for more serious drugs and treatments, that surely the adherence is much higher because of the consequence and so forth.
And the sorry truth is it's not, right? And that's due to a multitude of reasons.
It's patients having a patchy experience with the medication whereby they just can't remember, they've got shift work and all of the things that come at you in life.
Obviously, from a patient perspective, their first concern is on themselves, you know, can I get better? And these drugs today are hugely transformative, but they're transformative if you take them, right? So there's the patient's trying to get well element of it.
And then, of course, if you zoom out to the wider clinical challenge, you've got all sorts of challenges around from a payer perspective.
So payers have agreed, we've got you on this treatment, we're going to pay for the scripts.
It's actually in their interest that you take the full course of treatments to get the positive outcome.
And then, of course, from a clinician perspective, and we hear this time and time again from clinicians, where if a patient is not responding to treatment, invariably they're left with a few options.
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