Happy, Healthy, & Wealthy Therapists
Aug 14, 2026 · 24 min · 14 segments
Most therapists change their fee, go out of network, maybe build out a specialized offer, and then wonder why inquiries aren't converting the way they should. Amanda's argument in this episode is that…
Amanda BudurisHost
Okay, here's a question I want you to sit with for a second before we even fully get into the episode.
If someone landed on your website right now, could they tell whether you're an in-network practice or or a premium private pay practice, just from how it's written, just from the words on the page.
Something that I see constantly in my coaching work is there are therapists who have made the leap.
Today, we are going to talk about what I think is one of the most expensive blind spots in private practice right now, which is marketing a premium fee practice and marketing an in-network practice are not the same skill.
And most therapists are still using their old playbook without realizing it's the wrong one.
Let's start with what's actually happening underneath these two models, because I don't think we talk about this honestly enough.
When you are in network, the insurance company already made the biggest decision for your client before they ever found you.
And either way, the client already knows what they're paying before they've read a word of your bio, right? They probably hardly ever read your website even.
So what are they actually deciding when they're looking at your website or your Psychology Today profile? They're deciding things like, does this person have an opening? Do they take my specific plan of this health insurance? Do they specialize in something close enough to what I'm dealing with? Do they seem safe? That's kind of it.
They're not weighing whether therapy is worth the money because the money question already got answered by their insurance card.
Okay, here's a question I want you to sit with for a second before we even fully get into the episode.
If someone landed on your website right now, could they tell whether you're an in-network practice or or a premium private pay practice, just from how it's written, just from the words on the page.
Something that I see constantly in my coaching work is there are therapists who have made the leap.
Today, we are going to talk about what I think is one of the most expensive blind spots in private practice right now, which is marketing a premium fee practice and marketing an in-network practice are not the same skill.
And most therapists are still using their old playbook without realizing it's the wrong one.
Let's start with what's actually happening underneath these two models, because I don't think we talk about this honestly enough.
When you are in network, the insurance company already made the biggest decision for your client before they ever found you.
And either way, the client already knows what they're paying before they've read a word of your bio, right? They probably hardly ever read your website even.
So what are they actually deciding when they're looking at your website or your Psychology Today profile? They're deciding things like, does this person have an opening? Do they take my specific plan of this health insurance? Do they specialize in something close enough to what I'm dealing with? Do they seem safe? That's kind of it.
They're not weighing whether therapy is worth the money because the money question already got answered by their insurance card.
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