HHW Therapists 46 - The AI and Overdelivering Trap

Welcome back to the Happy Healthy and Wealthy Therapist podcast.

Today I want to talk about something that has been sitting on my mind for a really long time and I've been thinking about kind of what I want to say about it and ultimately then what I want to do about it in my own business, which is this obsession with building something faster and especially building your business faster with AI.

So if you have ever been working on something, whether that is you're creating a landing page or mapping out your program curriculum or generating your content calendar for the month, you've probably used AI.

And I need you to hear this so, so clearly, which is You know, this is not a question of does AI work or not? Because does it work to create content? Sure, absolutely.

But the problem is that depending on what you're really doing in AI, I know like 3% of how to use AI.

I use Clod.

I use a paid subscription for Clod.

And I know I'm not taking advantage of all of the features inside.

Most of us do not know that much outside of let me pull it up and ask it a question.

So yes, it works in creating our content and giving us ideas, but it works as well as it does for everyone else, which means it does not work at all.

So today we're going to talk about why the do it faster movement with AI is actively tanking your business, and what actually makes a business impossible to copy and irresistible to buy from.

So the thing I want to say up front, obviously I use AI.

I am not anti-AI, but there is a version of this kind of topic that's gotten really popular in the coaching and course creator world where the entire pitch is Let AI map out your ideas, your programs, your content, your offers, and you'll have a business built in a weekend.

And look, if that actually worked, if that were the shortcut everyone claims it is, we would all be billionaires immediately.

Every single one of us.

And, you know, I love that.

I love that for us therapists.

I love that for us women.

I love that for us people of color.

Love that because, you know, the barrier to entry of being financially wealthy and independent now is essentially zero.

Anyone with a laptop and an AI subscription could build the exact same offer, the exact same curriculum.

and the exact same landing page copy.

Like that is literally not a hypothetical.

That is what's actually happening.

And I'm seeing therapist coaches, people who are expanding their practice by creating workbooks or worksheets or workshops