How to Turn Cybersecurity Customers into Lifelong Advocates with Antu Buck

What do you wish people knew and understood about the industry?

It's not just listening to your customers, it's just listening in general.

And the ones that do listen and turn it into action are the ones that consistently win.

The best thing to do after you secure a customer is buy them a gift that you pick.

No chat GPT, no what would my customer like.

It shows that you care and you look at them as a person and not just a transactional sales.

Companies come and go, but relationship lasts as a lifetime.

what's going on hacker valley fam welcome back to the show it's your host ron eddings i got a question for you when was the last time that your company made a customer feel like a partner i'm not talking about someone that's just buying your stuff and opening support cases when things go wrong i'm talking about a real partner someone that is drinking your brand champagne that has your company stickers all over their laptop We obsess over threat intel, zero trust, detection and response, and the relationships that actually matter, I think are getting left behind because we're so focused on technology.

My guest today started her career in enterprise sales, and she has a specific grind that a lot of us don't have quite yet.

And it's a deep gut level understanding of what your customers actually need.

So whether your customers are your direct buyers, internal stakeholders, it doesn't matter.

How you show up for them dictates the growth and scale of your company and your program and especially your team.

But before we bring them on, I'm going to be busting a myth about sales and marketing that I think a lot of us are still falling for.

We have a lot to cover.

So without further ado, roll the intro.