As we wrap up season 2 of Gymdesk Originals and prepare for the launch of season 3, here's a special episode for you!
This started as a live webinar walking through Gymdesk's first industry benchmark report, built from data we collected across 4,594 gyms. We cut it down for the feed because the findings are too useful to keep stuck in a recording.
Alex digs into six areas—billing, trials, retention, operations, economics, and kids' programs—and finds the same root cause hiding in every one: gyms doing by hand what a setting was already built to handle. The biggest one? Nearly 6% of revenue disappears not because a card gets declined, but because a card was never collected at signup. He also breaks down:
- The real trial conversion window (it's shorter than you think)
- Why attendance is the earliest warning sign of a member walking
- Why gyms running kids' programs are pulling in nearly double the revenue per family.
The episode has no pitch, no gimmicks—just the numbers and what to do with them.
