Oct 9, 2026 · 20 min · 18 segments
Joining us is Kerel Cooper, Chief Marketing Officer at MarketCast. Kerel shares why he believes marketers can learn from the strongest consumer brands and how human judgment should guide the use of AI…
Kerel CooperGuest
Matt SchecknerHost
You know, interestingly enough, you know, in the building everybody's talking about AI, creativity, data, and the future.
But there's often a significant difference between the conversations happening on the stages here and then, you know, those things that you talk to your buddies about once you return to the office.
From your perspective, what's the most important conversation the industry should be having right now that maybe isn't getting enough attention?
So, uh, and, and I'll lean towards the, the discussion about AI, right? Because I, I was at, I was at a breakfast this morning, and there was a great discussion about the use of, of agents and reimagining teams with agents involved in teams, and moving people from being, uh, task-oriented to being strategic/orchestrators, right? And while that is, I certainly agree that we need to go down that path, I think that the discussion that needs to happen more is that gap, right? Because if you have a team full of people who do tasks today, and you want them to be strategic thinkers and be orchestrators of the business, that is a different mindset.
And so the question I would ask, and that I think we need to talk about more, is how are we preparing people and setting them up for success in being orchestrators and being strategic thinkers?
I don't wanna say anyone's yet to answer, but I haven't heard it, and I, and I don't think we talk about that enough.
We talk about, um, how to use AI tools, we talk about, um, how to set up agents within organizations, we talk about the training of different tools and making sure that people are using the right prompts and those sorts of things, but again, y- you know, having the team managing a bunch of agents and thinking strategically, I haven't heard that conversation yet.
You know, interestingly enough, you know, in the building everybody's talking about AI, creativity, data, and the future.
But there's often a significant difference between the conversations happening on the stages here and then, you know, those things that you talk to your buddies about once you return to the office.
From your perspective, what's the most important conversation the industry should be having right now that maybe isn't getting enough attention?
So, uh, and, and I'll lean towards the, the discussion about AI, right? Because I, I was at, I was at a breakfast this morning, and there was a great discussion about the use of, of agents and reimagining teams with agents involved in teams, and moving people from being, uh, task-oriented to being strategic/orchestrators, right? And while that is, I certainly agree that we need to go down that path, I think that the discussion that needs to happen more is that gap, right? Because if you have a team full of people who do tasks today, and you want them to be strategic thinkers and be orchestrators of the business, that is a different mindset.
And so the question I would ask, and that I think we need to talk about more, is how are we preparing people and setting them up for success in being orchestrators and being strategic thinkers?
I don't wanna say anyone's yet to answer, but I haven't heard it, and I, and I don't think we talk about that enough.
We talk about, um, how to use AI tools, we talk about, um, how to set up agents within organizations, we talk about the training of different tools and making sure that people are using the right prompts and those sorts of things, but again, y- you know, having the team managing a bunch of agents and thinking strategically, I haven't heard that conversation yet.
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