How to Sell Without Pressure by Understanding the Buyer’s Brain With Patrick Seaton | 044

Now is it taken in a

general way or like, because people are different.

So how does it know if you're talking to an audience, it's made up of 30, 40, 100,000 different people.

How do

you communicate in a way that will resonate with the majority of the people in the audience?

Well, and that's a good question.

That's another agent and it's called the balance checker.

So the brain actually has, there are four different areas to it.

And one is focused more on data.

One is on process.

The other is on people and relationships.

And the last one is on the future.

So we all have, we have, we are more, different parts of our brain are more agile and worked more over our life.

If you work with numbers a lot, through school, through college, through work, numbers are really easy.

But if you really don't work with people, having a people conversation and writing or talking to them in a way that engages them is really hard.

That's my case.

I love talking to people.

But when people get very emotional and I understand you had a crisis, it's like, okay.

Yep.

Yep.

Okay.

Well, what are we going to do about it? That's where my brain wants to go.

So the balance checker is balance check agent knows those four different parts of the brain where we have dominance.

And when you give it text and you say, here's the audience, it's going to be 30 people, which means you're going to have all parts of the brain represented, it will say, it'll come back and say, okay, well, what you wrote is 67% towards the data people.

And you have zero relational and you have zero future.

Now is it taken in a

general way or like, because people are different.

So how does it know if you're talking to an audience, it's made up of 30, 40, 100,000 different people.

How do

you communicate in a way that will resonate with the majority of the people in the audience?

Well, and that's a good question.

That's another agent and it's called the balance checker.

So the brain actually has, there are four different areas to it.

And one is focused more on data.

One is on process.

The other is on people and relationships.

And the last one is on the future.

So we all have, we have, we are more, different parts of our brain are more agile and worked more over our life.

If you work with numbers a lot, through school, through college, through work, numbers are really easy.

But if you really don't work with people, having a people conversation and writing or talking to them in a way that engages them is really hard.

That's my case.

I love talking to people.

But when people get very emotional and I understand you had a crisis, it's like, okay.

Yep.

Yep.

Okay.

Well, what are we going to do about it? That's where my brain wants to go.

So the balance checker is balance check agent knows those four different parts of the brain where we have dominance.

And when you give it text and you say, here's the audience, it's going to be 30 people, which means you're going to have all parts of the brain represented, it will say, it'll come back and say, okay, well, what you wrote is 67% towards the data people.

And you have zero relational and you have zero future.