Good Aural -The Audiobook Podcast
Aug 12, 2026 · 16 min · 10 segments
Send us Fan Mail Lets talk BookTok. What began as a giant virtual book club is now a major marketing force. Publishers watch it, authors build…
And I want to talk BookTok and how important it's becoming to an audiobook narrator's career because I have a very complicated relationship with it.
And for those who are just getting into it, BookTok is kind of like a subgenre of TikTok that talks specifically about books, usually.
And there are people who create lists and dedicated reviews for these books.
And when it started, or at least when I first became aware of it, it felt like this huge virtual book club.
Like people were genuinely excited about books and they wanted to share that excitement with other people and they had found their community.
There are wonderful reviewers and creators who care deeply about the books and authors and narrators and want to give back to the larger community.
And they introduce listeners to books they would never have found otherwise.
And they can take a relatively unknown indie book and launch it to an audience almost overnight.
And I want to talk BookTok and how important it's becoming to an audiobook narrator's career because I have a very complicated relationship with it.
And for those who are just getting into it, BookTok is kind of like a subgenre of TikTok that talks specifically about books, usually.
And there are people who create lists and dedicated reviews for these books.
And when it started, or at least when I first became aware of it, it felt like this huge virtual book club.
Like people were genuinely excited about books and they wanted to share that excitement with other people and they had found their community.
There are wonderful reviewers and creators who care deeply about the books and authors and narrators and want to give back to the larger community.
And they introduce listeners to books they would never have found otherwise.
And they can take a relatively unknown indie book and launch it to an audience almost overnight.
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