Finding the Right Side Business Model for Your Corporate Skill Set

Are you an overachieving director, VP, or senior AE burning the candle at both ends because you're forcing a cookie-cutter side business that doesn't fit your background?   In this highly strategic solo episode, host Billy Keels breaks down why choosing the wrong side venture model leads to intense overwhelm, wasted energy, and a loss of your most critical asset—your time. Drawing from his 26-year corporate career managing $100M EMEA operations for a legacy German enterprise software titan, Billy shares how he built a side asset engine generating $212,000+ per year in additional revenue. Discover how to analyze your current resources using the high-level "invest or build" framework, calculate your exact optionality number down to the decimal place, and trade the limiting fear of failure for a powerful mindset shift: What if it actually works?   🚀 Want to make your corporate role optional? Grab your FREE copy of Billy's 3-Step Process eBook here: https://www.makeitoptional.com/?utm\source=youtube&utm\medium=social&utm\_campaign=p2olm #### 📌 Questions Answered in This Episode: - How can a senior corporate leader find the fastest side business model to generate quick wins? - What is the hidden relationship between your available capital, required control, and the business path you choose? - Why is knowing your career optionality number down to the exact decimal point critical to stopping the endless work loop? - How does answering the question "What if it does work?" shift an executive's transition confidence? - What does it feel like to spend the last 4 years of a corporate career completely independent of a company paycheck? #### ⏱️ Episode Chapters: - 00:00 - Creating Professional Optionality Aligned with Your Values - 01:10 - Reclaiming the Global Strategy: An Overview of 26 Years in Corporate - 02:30 - The Illusion of the President's Club and the Reality of Paycheck Dependency - 03:40 - Burning the Candle at Both Ends: Reaching a Year-and-a-Half Breakthrough - 04:55 - 5 Years Outside the Enterprise: Why the Corporate Game Stays the Same - 05:40 - The Strategic Fork in the Road: Evaluating the Invest vs. Build Model - 06:35 - Tracking Your Escape Route: Why You Need an Exact Decimal Number - 07:50 - Navigating Unfamiliar Spaces and Embracing the Discomfort of the Unknown - 08:35 - Shifting the Focus: Olivier Jadoul and asking "What If It Does Work?" - 09:50 - The 41 Streams of Income Engine: Managing 400+ LP Units - 11:00 - Walking into Boardrooms by Choice: Shifting From Theory to Skill Mastery **Featured/Mentioned Previous Epsiodes:**   **Episode 623:**  https://www.billykeels.com/podcasts/turning-ambitions-into-real-world-actions---olivier-jadoul  **Episode 615:**  https://www.billykeels.com/podcasts/the-truth-about-when-to-build-or-invest  **Episode 457:** www.billykeels.com/podcasts/how-to-easily-identify-the-number-to-make-your-job-optional  #### 📘 About Billy Keels & Corporate Optionality If you're a corporate executive who wants to make your role optional, learn how to achieve true control over your career and turn your corporate skills into personal assets. With 26 years of experience in corporate sales leadership, Billy Keels achieved true optionality through multiple income streams. Today, he has helped dozens of executives build a predictable path to take control of their time and start living their ideal day. This free ebook gives you everything you need to identify, plan, and take control of your career while building financial optionality, leveraging your skills, and starting to live your IDEAL day - today! - Get the Free eBook: https://www.makeitoptional.com/?utm\source=youtube&utm\medium=social&utm\_campaign=p2olm - How to Leave a Review for The Going Long Podcast: https://youtu.be/qfRqLVcf8UI Be sure to connect with Billy: - Website: https://www.billykeels.com - YouTube: https://www.youtube.com/@billykeels - LinkedIn: https://www.linkedin.com/in/billykeels - Instagram: https://www.instagram.com/billykeels - Facebook: https://www.facebook.com/BillyKeelsFanPage - Twitter/X: https://www.twitter.com/billykeels