GOALBUSTERS - Productivity Tips
Aug 20, 2026 · 12 min · 10 segments
Former journalist turned digital marketer Seth Goldstein shares how small businesses can get found online through SEO, content repurposing, and podcasting. He also reveals productivity tips, why your…
Robin J. EmdonHost
Seth GoldsteinGuest
Oh, yes How is the best way to get found online? That's the big one because there's so many ways to do it.
What I say is that everything that you do needs to land back on your website.
But you need to have a home base for everything that you control, but you need to be out there producing content, unfortunately for people.
'Cause a lot of people are like, "I just wanna just do my work." No, you need to talk about what you do and how you help people.
Is it on Bluesky, Mastodon? Wherever it is, you need to then repurpose it onto your site.
'Cause the thing is if you tick off the social media gods, they can kick you off and then all your content's gone.
Oh, yes How is the best way to get found online? That's the big one because there's so many ways to do it.
What I say is that everything that you do needs to land back on your website.
But you need to have a home base for everything that you control, but you need to be out there producing content, unfortunately for people.
'Cause a lot of people are like, "I just wanna just do my work." No, you need to talk about what you do and how you help people.
Is it on Bluesky, Mastodon? Wherever it is, you need to then repurpose it onto your site.
'Cause the thing is if you tick off the social media gods, they can kick you off and then all your content's gone.
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.
