Why Travel Is About So Much More Than an Itinerary

I think there's a few things that you've said that resonate with me.

And one of the things is that you just said is about the fact that you were shown, Aaron appreciated the fact that he was seeing parts of Germany that were meaningful for you and that you were sharing those with him.

And I see that often when we do have clients as well for travel in the UK, often it's, You know, it could be it could be two people exploring their heritage, their Scottish heritage together and discovering that.

Or it could be somebody that spent some of their childhood growing up in a part of the UK and they want to travel.

And we had a guy on last year whose grandfather, great grandfather, actually died in the Titanic disaster.

And he came back and traced that.

that journey of his of his great grandparents over and and went to belfast and actually went to visit family in london and it was it was really interesting and really the the whole again it's that story and it's it's not just about um going and visiting you know you know a city or a or a town or putting together an itinerary, just, you know, random places going, I fancy going here, actually were places that mean things.

And I think there's a couple of things that I was thinking is that all of those experiences made you who you are, Kate.

um and and i i just shared a um on my sub stack basically i moved to france when i in 1989 i finished university in south africa moved to uh moved to france and it had a profound impact on my life that the year and a bit that i spent in france and basically changed a lot of who i was and when doug and i got married that's where we went we did a trip back to where i lived in france um And it's that it's sharing that kind of a bit of your history that they don't know about and the privilege of being able to do that.

And I think that's something that we that resonates with both of us in what we do when we help people.

You know, we're not we're not AI.

We're not chat.

We're not any of the you know, that that can give you an itinerary that might say blah, blah, blah.

We can listen.

We can listen and hear your stories and appreciate your stories and understand what it is that is so important.

And then we can create that itinerary with you with love and understanding.

Absolutely.

I mean, that's one of the things that makes doing the consults that I do or creating the custom itineraries or even doing the itinerary reviews where I'm just doing the video interesting.

When I hear the story, I always ask, what inspired your trip? And it just adds something extra.

I've really been thinking about this so that I can explain it and articulate it better.

But it's...

So many times I can say, I can add another layer and add another dimension once I hear that story.

And our clients are always so excited about that.

I mean, I would be if I worked with somebody and they could do that.

They could help me understand something better or uncover something or articulate something better or find something else in Germany that would add to my experience.