Oct 2, 2026 · 21 min · 9 segments
AI is rapidly moving from a tool used by individuals towards becoming part of the workforce. In this episode of Gaule’s Question Time, Andrew Gaule talks with Emma Humphrey, co founder of ABNI, about…
Andrew GauleHost
So, you know, as you said, uh, AI's now been able to do lots of things that people couldn't do before or it was very expensive and sort of stuff like that.
They still need to be doing the kind of thinking, the strategy, the direction.
But when it comes to the everyday grind of just repeatable processes, repeatable tasks, um, you know, a, a classic example, one of the things that, that tripped for us was, um, w- we had an illustrator who'd done the most beautiful, beautiful watercolor illustration of this cocktail.
It was absolutely divine and, you know, it, it was way better than anything that could've been produced via digital means.
Can it be a lime?" And this poor illustrator who'd put their heart and soul into this creation was now faced with going and doing it all over again with a lime instead of a lemon.
Um, sort of within our, our own business, we're looking at where, where, where are we just bashing keys? Where, where is the brain not really engaged? Um, we're trying to replace that, and I think that's the same in a lot of organizations.
You know, step outside my kind of world of creative and marketing, um, you know, there's a huge amount going on in kind of finance and operations.
Um, the, the, the bad old days of going, "Oh, we don't have a VAT invoice for this, so let's email the supplier and get them to send us a VAT invoice, and then we'll upload the VAT invoice onto the system." I mean, come on, this is not the kind of stuff that anyone-
Yeah, no, I think we certainly found that in the examples that we've been sort of seeing.
So, like, with Henley Business Angels, you know, we, we would each quarter spend lots of time opening emails, looking at pitch decks, checking things like are they tax relevant, what's the market sort of size, things which are basic things which took us a long, long time to do.
Now the AI can do it a lot faster, a lot more accurately, and it frees the people up to actually spend time with those organizations to help them build their propositions and stuff like that.
So, you know, as you said, uh, AI's now been able to do lots of things that people couldn't do before or it was very expensive and sort of stuff like that.
They still need to be doing the kind of thinking, the strategy, the direction.
But when it comes to the everyday grind of just repeatable processes, repeatable tasks, um, you know, a, a classic example, one of the things that, that tripped for us was, um, w- we had an illustrator who'd done the most beautiful, beautiful watercolor illustration of this cocktail.
It was absolutely divine and, you know, it, it was way better than anything that could've been produced via digital means.
Can it be a lime?" And this poor illustrator who'd put their heart and soul into this creation was now faced with going and doing it all over again with a lime instead of a lemon.
Um, sort of within our, our own business, we're looking at where, where, where are we just bashing keys? Where, where is the brain not really engaged? Um, we're trying to replace that, and I think that's the same in a lot of organizations.
You know, step outside my kind of world of creative and marketing, um, you know, there's a huge amount going on in kind of finance and operations.
Um, the, the, the bad old days of going, "Oh, we don't have a VAT invoice for this, so let's email the supplier and get them to send us a VAT invoice, and then we'll upload the VAT invoice onto the system." I mean, come on, this is not the kind of stuff that anyone-
Yeah, no, I think we certainly found that in the examples that we've been sort of seeing.
So, like, with Henley Business Angels, you know, we, we would each quarter spend lots of time opening emails, looking at pitch decks, checking things like are they tax relevant, what's the market sort of size, things which are basic things which took us a long, long time to do.
Now the AI can do it a lot faster, a lot more accurately, and it frees the people up to actually spend time with those organizations to help them build their propositions and stuff like that.
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