Achieving Passive Wellness Through Wearables With Seth Casden

So let's kind of break it down for us.

Tell us all about Celliant, like what exactly is it? How does it work? I personally have been using the sheets and pillowcase and socks now for a while, and I have the wristbands as well, so I'm a benefactor or beneficiary of your work myself personally.

And like you said, it's nice that it, it doesn't disrupt your routine in any way.

It's stuff that you're using anyways.

You gotta wear a shirt.

You gotta have some sheets on your bed probably, so I have the pillow and everything else, so it's great.

So yeah, tell us about it.

How does it work? And I'd love to kinda explore some of the, the data and science behind it too on- well, once we get going here.

Sure.

Thanks, Zach.

Um, so the way I like to describe it is we're at the intersection of, of really three ends of science.

You have the material science, which for me was really interesting, the geology, how certain minerals interact with, uh, light and heat.

You have the human physiology of how our bodies and our circulatory and thermal regulation systems work, and then you have the science of infrared and how this energy interacts with the body.

And with Celliant, what we're doing is, is we're taking certain minerals like quartz, silica.

Their natural property is to absorb ambient heat, radiant heat, and then convert that heat energy into light energy, and specifically near and mid and far infrared.

And by grinding those minerals into about one micron particles, which is, to give, um, everyone a frame of reference-Our, you know, the hair on our head is about 100 microns wide, so we're talking about a scale of 100 the thickness of a human hair.

That's the size of our minerals, and then they get added into textiles at the liquid stage.

So like fun fact, pretty much everything outside of cotton starts out as a liquid.

So rayon, nylon, polyester, viscose, it's all gonna start out as a liquid.

And so we, we add those minerals in at that stage.

Can kinda think about it like baking a cake.

You mix in our minerals or maybe the salt or the sugar you put in the mixture, and then once it's extruded and it comes out like spaghetti from these machines, it's wrapped around cones, and you can think about your grandma knitting, and that, those cones at, at a mass scale are used on huge, you know, looms to make millions and millions of yards of fabrics.

And like this shirt I'm wearing today, it's the Under Armour Celliant shirt.

So then that yarn is used to knit this fabric, and then you cut and sew the fabric into whatever finished garments you're making.

And like you mentioned, you can do sheets, bedding, clothing.