Q4 Is Here! Where Should Food & Drink Brands Actually Spend Their Marketing Budget?

Q4 is here. But before you spend another pound on marketing... are you actually putting your budget in the right places? Meta? Google? Email? Content? Black Friday? More customer acquisition? Because unless you've got an unlimited marketing budget, you can't do everything. In Episode 25 of *Fuelling Foodies: The Food Marketing Podcast*, the KW Marketing team get around the table to break down where food & drink brands should actually be spending their marketing budget heading into Q4. We're talking about where we'd invest, what we'd **fix before increasing ad spend** and the **biggest money-wasting mistakes** we see brands make when peak season panic kicks in. Because **more marketing activity doesn't automatically mean more revenue.** Here’s what we cover: - Meta vs Google vs email: how we think about where to invest - If you had £10K to invest in Q4, where should it actually go? - Why retention could be your biggest Q4 opportunity - What to fix before increasing your ad spend - Why your website and customer journey need to be ready before driving more traffic - Acquisition vs retention: where should your focus be? - Is Black Friday actually worth it for food & drink brands? - The biggest Q4 money-wasters we're seeing right now This episode is especially useful for food & drink founders who are heading into Q4 with a limited budget and need to make smarter decisions about where to focus. Because you don't necessarily need to spend more. **You need to know what's actually going to move the needle.** If you're currently planning your Q4 marketing budget, this episode will help you step back, look at the bigger picture and focus on the activity that has the biggest opportunity to drive profitable growth. **LINKS & RESOURCES:** - Download our free guide: The Email Playbook - How one food & drink brand made £56.7K in email sales (with no extra ad spend!) - Ready to level up? Join the Food Marketing Club for more marketing strategies and support. - Need help with your marketing? Book a Strategy Call with Kate **Subscribe, share, and leave us a review** if this episode made you rethink your Q4 strategy and tag us @kwmarketinguk to join the conversation.