S5 Ep 3: Let's Put Timber Back in the Conversation

Starting on the 3rd of August and running right through until the 2nd of November, FTMA Australia and Wood Solutions will be leading a nationwide campaign called Let's Put Timber Back in the Conversation.

For 14 weeks we'll be working together to help our industry tell its own story, one positive conversation at a time.

Every day our industry manufactures the frames that support Australian homes, schools and commercial buildings.

We know the benefits of lightweight timber framing, but many of the people around us, including builders, homeowners, office staff, sales reps, and even some of our own employees, don't always get to hear that story.

So rather than criticising other building materials, this campaign is about something much more positive.

It's about giving our entire supply chain the confidence to talk about timber.

One clear message shared consistently by hundreds of businesses across Australia has the power to educate the market in a way that no single organisation can achieve alone.

We may not be able to match the marketing budgets of some other building products, but what our industry does have is enormous reach.

We have tens and tens of thousands of employees, contractors, manufacturers, suppliers and businesses spread right across Australia.

If we all find our voice and consistently promote the benefits of timber framing, no marketing budget could fully buy the genuine, passionate, grassroots support our industry can generate.

This campaign is more than competing with a television commercial.

It is about creating real change by giving people throughout our industry the knowledge and confidence to spread the word about the benefits of timber framing.