Responsible Wood, PEFC and What Certification Means for Frame & Truss

know hey that that's part of human nature to come up with uh boffin names so tell me why is timber certification becoming you know such an important issue and why should frame and trust you know how does it apply why should frame and trust manufacturers care about certification

absolutely so you look at you know um society in in general so i'm I'm about to enter my 60th year.

So, you know, as a young guy, I don't think I even thought about sustainability.

But, you know, society changes, it matures.

We've now realised that, you know, we've got, you know, was it seven or eight billion people on a single planet and we can't keep on doing what we have been doing.

So sustainability has become really important.

In forestry, you look at forestry, so forestry, you know, most of the world's biodiversity is in forests.

Most of our drinking water comes from forests.

You have forest-based communities, and all of those things are important.

So, you know, sustainable forest management is important.

Deforestation.

So over the last, not just millennium really, the global forests have been shrinking.

The role of forest certification initially was to stop, ban, prohibit deforestation and to have a system to show that forests are actually really well managed.

So society is looking for sustainability.

It's increasing.

I don't think it's going to go away.

My kids are very focused on sustainability.

100%.

And they will actually make buying, when they buy stuff, they are looking for sustainability and they will make an informed decision.

Unlike my generation that probably didn't do that.

And most of us probably still don't.

But look, why is it important? Trust and frame is in the construction sector.

You look at things like the Green Building Council in the commercial market.

And I'm sure many of your members are supplying the commercial market.

You get green star points.