Jul 29, 2026 · 54 min · 15 segments
Cole Poska, aka @spaceboycole, makes cool shit. He is a Partner and Creative Director at Beyond Studios, and the man behind the viral series Cool Sh\*t, where he reimagines what brand merchandise can…
Cole PoskaGuest
Alex CenterHostKevin BatoryHost
In terms of blanks and stuff, like, I imagine you have, uh, yeah, preferences and thoughts and feelings.
Of course, there's times, you know, they want it really cheap, and it's for promotion and they're gonna do 500-
And like w- Kevin and I were talking about it last week, like bootleg culture here in New York City is like thriving.
And I feel like this is great for the Spaceboy Cole beyond, uh, sort of business.
I mean, people love bootleg shit, and I think at this point now where merch is becoming this vehicle of marketing that is-
I feel like there was an article like a year or two ago, like, you know, merch is the new thing, and I feel like it's only gotten bigger and bigger and bigger.
It's now into experiential, into gifting, influencer gifting, all these like brand trips.
It has become this massive thing where every little moment is branded, every little moment is thought about, and a T-shirt is a walking billboard.
But like also like you can't even have an event without a T-shirt at this point, right, for anything.
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In terms of blanks and stuff, like, I imagine you have, uh, yeah, preferences and thoughts and feelings.
Of course, there's times, you know, they want it really cheap, and it's for promotion and they're gonna do 500-
And like w- Kevin and I were talking about it last week, like bootleg culture here in New York City is like thriving.
And I feel like this is great for the Spaceboy Cole beyond, uh, sort of business.
I mean, people love bootleg shit, and I think at this point now where merch is becoming this vehicle of marketing that is-
I feel like there was an article like a year or two ago, like, you know, merch is the new thing, and I feel like it's only gotten bigger and bigger and bigger.
It's now into experiential, into gifting, influencer gifting, all these like brand trips.
It has become this massive thing where every little moment is branded, every little moment is thought about, and a T-shirt is a walking billboard.
But like also like you can't even have an event without a T-shirt at this point, right, for anything.