How Pulp Design Studios Guide Clients to Make Bold DesignDecisions

[upbeat music] One.

Welcome to the KBB From the Tap podcast.

I'm managing editor Leslie Claggett, and this week I'm happy to be talking with Beth Dottolo and Carolina Gentry, co-founders of Pulp Design Studios.

Based in Dallas and Seattle, they work nationwide on residential remodels, refreshes, and new construction.

Later this year, their work will be the subject of a new book called Fearless Design from publisher Gibbs Smith.

Appropriate to the book's title, today we'll be talking about guiding clients beyond safe choices and embracing bold design.

Welcome, Beth and Carolina, and thank you for joining me.

Thank you so much for having us.

Thanks so much.

Let's start with learning how you assess a client's comfort zone with regard to going bold.