In this episode, Katie shares hard-won lessons on the biggest challenge most founders face: letting go of control and bringing in outside specialist support. She reveals why so many businesses get burnt by agencies, how to set clear expectations and KPIs even when you lack the expertise yourself, and the right way to vet and onboard talent that actually delivers.
You’ll learn exactly when your “fire” is dimming and it’s time to hand off the tasks draining your joy, why fractional executives often beat full-time hires for growing companies, and how FRX carefully selects battle-tested operators who have sat in real C-suite seats managing seven-figure budgets.
Guest Links
Connect with Katie Peterman on LinkedIn
Learn more about FRX fractional executive services
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Timestamps
00:00 – Welcome & Katie Peterman’s background
01:06 – The real challenge of releasing control to outsiders
02:13 – Why agencies often fail and how to fix it
04:39 – Setting KPIs and expectations when you lack the expertise
09:39 – Taking full ownership across departments
10:34 – How FRX vets and selects elite fractional executives
15:27 – When founders should bring in help (the joy test)
18:41 – Fractional vs full-time executives
20:43 – What happens when fractional talent gets full-time offers
23:18 – Where to find Katie and FRX
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All my links
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