Freight Efficiency with NACFE‘s Mike Roeth & Friends
Sep 8, 2026 · 23 min · 12 segments
Royal Jones, founder and CEO of Mesilla Valley Transportation, talks about growing into the company name, how he learned about the importance of aerodynamics and why horsepower is not the root of all…
Royal JonesGuest
Mike RoethHost
So you have so many people getting into trucking because their father had it or they inherited it.
A lot of people are into trucking because that's a necessity to haul some commodity.
They're just people in the business, and they've never been there and done that.
the other thing I keep learning in all these years of trucking too, is that it's all dependent on what you're hauling, where you're hauling it.
You know, what are the people surrounding it? I mean, so it's very individual fleet and truck dependent.
So not only I think you're, I mean, you got to, be in the weeds for many reasons to be successful.
You must have rolling resistance, less parasitic drag, less need for horsepower, more aerodynamics.
So when you're, we have guys like, when we give away the car every three months, I always go ask them, what route did we have you on? Because, you know, the losers, winners find a way to win, losers find a way to whine and bitch.
But I always yell at these, oh, that guy that won the car, he's winning downhill with his tailwind all the time with no load.
And I said, and what are you doing? What are you hauling for loads? So, you know.
So you have so many people getting into trucking because their father had it or they inherited it.
A lot of people are into trucking because that's a necessity to haul some commodity.
They're just people in the business, and they've never been there and done that.
the other thing I keep learning in all these years of trucking too, is that it's all dependent on what you're hauling, where you're hauling it.
You know, what are the people surrounding it? I mean, so it's very individual fleet and truck dependent.
So not only I think you're, I mean, you got to, be in the weeds for many reasons to be successful.
You must have rolling resistance, less parasitic drag, less need for horsepower, more aerodynamics.
So when you're, we have guys like, when we give away the car every three months, I always go ask them, what route did we have you on? Because, you know, the losers, winners find a way to win, losers find a way to whine and bitch.
But I always yell at these, oh, that guy that won the car, he's winning downhill with his tailwind all the time with no load.
And I said, and what are you doing? What are you hauling for loads? So, you know.
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