Freight Efficiency with NACFE‘s Mike Roeth & Friends
Aug 11, 2026 · 27 min · 8 segments
Ep. 140: John Verdon, co-founder and chief commercial officer of Nevoya, talks about the importance of persistence during transformational times, his tale of two careers and why doing hard things is…
John VerdonGuest
Mike RoethHost
With respect to technology and trucking and, you know, ma- whether it's, you know, connectivity or automation or electric trucks or hydrogen, whatever you wanna talk, or, or advanced modern diesel, we're in a, we're in a technology-changing world, and I, I, I was reluctant, reluctant to call it a transformation.
I was kinda like, "Well, you know, like, ev- every generation has their big stuff, you know?" But I'm coming around to this is a big moment for our industry and, and, uh, you know, I, I think we're gonna win, or those who will win, or the industry will win when we, uh, you know, kinda put down our, um, you know, what we think we know about the industry-
Um, now maybe that d- maybe that still won't work, um, for me and my particular part of the industry, whoever you are.
Um, but just that openness and that willingness to talk, and I, I felt that way with you right away.
I think fear is very natural before a transformation, right? Like, that uncomfortable feeling is the natural feeling and, and ultimately is, like, the cost of entry for the transformation that the industry is going to go through.
And I think the more we can stick at it and, and show that level of persistence in, in figuring out what is the right path or, or how do we get to, uh, a more efficient industry, like, is, is the way to approach things.
So I rarely talk to my audience in these recordings, but hey, if you wanna see the, the, uh, the interview we're talking about, just go to runonless.com, the messy middle, and look up the profiles for Novoya, and you'll see Jon and I talking, [laughs] and you may even hear the question I asked him.
With respect to technology and trucking and, you know, ma- whether it's, you know, connectivity or automation or electric trucks or hydrogen, whatever you wanna talk, or, or advanced modern diesel, we're in a, we're in a technology-changing world, and I, I, I was reluctant, reluctant to call it a transformation.
I was kinda like, "Well, you know, like, ev- every generation has their big stuff, you know?" But I'm coming around to this is a big moment for our industry and, and, uh, you know, I, I think we're gonna win, or those who will win, or the industry will win when we, uh, you know, kinda put down our, um, you know, what we think we know about the industry-
Um, now maybe that d- maybe that still won't work, um, for me and my particular part of the industry, whoever you are.
Um, but just that openness and that willingness to talk, and I, I felt that way with you right away.
I think fear is very natural before a transformation, right? Like, that uncomfortable feeling is the natural feeling and, and ultimately is, like, the cost of entry for the transformation that the industry is going to go through.
And I think the more we can stick at it and, and show that level of persistence in, in figuring out what is the right path or, or how do we get to, uh, a more efficient industry, like, is, is the way to approach things.
So I rarely talk to my audience in these recordings, but hey, if you wanna see the, the, uh, the interview we're talking about, just go to runonless.com, the messy middle, and look up the profiles for Novoya, and you'll see Jon and I talking, [laughs] and you may even hear the question I asked him.
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